to remove filtersIrn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets
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Citizen appointed to launch Virgin Pure water purification products
30 May 2012 | by Matt Cartmell
a massive noise across all media platforms but then getting them to change their behaviour ...
Heineken appoints Publicasity for trade press brief
16 May 2012 | by Matt Cartmell
, board director at Publicasity, said: As you would expect from a category leader, Heineken has some ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
at some point in our history been guilty as well. Traditionally the numbers need to be made ... guidance, quarterly reporting, and changed our compensation system. It did provide some space for people ... digital gain your brand trust in the same way? Absolutely. We have some brands that have been built ...
SodaStream appoints Luchford APM for global design brief
08 May 2012 | by John Owens
the design world and get the opinion formers buying into that you can then underpin it with a mass market ...
Foster's 'Lucy' by Adam & Eve
02 May 2012
agony uncles 'Brad' and 'Dan' getting their first female caller.
Irn-Bru 'gets you through' by The Leith Agency
30 Apr 2012
The new campaign from Scotland's "other national drink" is said to have been inspired by Scottish people's ability to deal with difficult situations with a sense of humour.
Food & drink: Jack Daniel's creates dramatic buzz
26 Apr 2012 | by John Owens
Campaign: Sponsorship of The Old Vic 24-hour plays Client: Jack Daniel's Single Barrel PR team: Stir PR Timescale: October-December 2011 Budget: 50,000 Objectives To promote the product's premium nature To create a buzz to get the drink on the shelves ...
Pepsi consolidates UK media into OMD
19 Apr 2012 | by Maisie McCabe
for it in some Asian markets including India. The UK media consolidation follows last week's news that Pepsi ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
