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The Demos test, called Measuring Up, claims to be a new tool to measure the social impact of sponsorship, and will be tested on Coca-Cola's sponsorship of the London 2012 Olympic Games. According to Demos, Coca-Cola approached it to get a measurement of the social impact of its Olympic sponsorship ...
The 2 million campaign, created by JWT London, encourages consumers to "put some music in your food" and will premi re during a primetime TV slot on ITV on Thursday 3 May and run until mid-August. ...
, a duty to customers, employees and shareholders to get stuck in - as in the case of Saga attacking ... , but it demonstrates our commitment to improving later life. There is, though, the potential to get it wrong ...
Abbott Mead Vickers BBDO has created a TV spot as part of the Twinings "gets you back to you
Heineken is putting further investment behind its Foster's Gold premium variant, with a £7.5m ad campaign that builds on the brand's "posh" qualities.
of Malibutique, the ultimate dressing room for girls to get ready for a summer night out. Guests ... the Malibu brand and the Malibutique campaign To generate a PR campaign to get the brand front ...
The Wonderful Pistachios' 'Get Crackin' campaign currently running in the US was launched at a Nascar event at Richmond International Raceway California last week. The ad features the twins dressed ... that?" in a humorous dig at the Facebook CEO Zukerberg. 'Get Crackin' has featured celebrities ...
Harry Hill will draw portraits of fans using his own Fairtrade brand of nut as a canvas in a new campaign by Dare for Harry's Nuts!.
Tesco has failed to get a press ad from rival Asda banned, as the tit-for-tat battle between
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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