R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
the stairs in the middle of the night into the kitchen to get his R Whites fix. This time, instead ...
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'Suck our guts out' Frubes ad escapes ASA ban
30 May 2012 | by John Reynolds
some viewers might find the strapline distasteful and not want young children to hear or repeat ...
Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets
Carlsberg launches star-studded football-focused ad
11 May 2012 | by Sara Kimberley
change of focus from previous years and to celebrate the fans, showing what we do as a nation to get ...
Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
agencies were contacted. Some 37% thought budgets would increase, while 45% believed they would stay ... with only 37% of respondents believing it would stay the same. Some 41% thought budgets would increase ... the year. At the time of the survey, which took place across the first quarter of 2012, some 67 ...
Wagon Wheels launches Bing map treasure hunt
08 May 2012 | by Maisie McCabe
planner at UM London, said: "Our Bing game allows teenagers to get completely immersed in the Wagon Wheels ...
Pepsi consolidates UK media into OMD
19 Apr 2012 | by Maisie McCabe
for it in some Asian markets including India. The UK media consolidation follows last week's news that Pepsi ...
Mars kicks off its Euro 2012 ad campaign
16 Apr 2012 | by John Reynolds
a tense England penalty shootout with the Premier League's top goal-scorer Van Persie getting ready ...
WKD takes blokes to the gym
03 Apr 2012 | by Maisie McCabe
that the campaign still resonates with the target audience and it's significantly more successful than some ...
Bollywood makes way for the reality of modern India
29 Mar 2012
was to cement Cobra's position as a credible premium beer and get people drinking it in pubs and bars, not just curry houses. The Creative idea Leave preconceptions by the elephant. Excuse me for getting ... decided to strap himself to the roof of the train and film some scenic shots while we hurtled through ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
