three years, has encouraged thousands of young people to get involved in football." Rooney's deal ...
Under the plans, the Heineken UK-owned lager brand will commission the production of one-off episodes of some of the UK s all-time favourite comedy shows. It aims to use the producers, writers and talent responsible for the original programmes. Details are yet to be finalised, but Gayle Harrison ...
to get brands to fund the anti-obesity campaign Change4Life....for a soft drink. "Remember: if you get fat it's all YOUR fault", is one of the captions already ...
creeping unease about it, some commentators have alighted on a precedent: the Cadbury and Lever company ... and is a partner at Passionbrand, where she works with some of the world's biggest brands. 30 SECONDS ... customers the chance to own their electricity generation and cut bills, or even sell some of the electricity ...
. Some tiddlers and niche brands nibble away at the market edges. You're charged with achieving strong ... . As for some kind of 'merger', well, we'll know soon enough. Helen Edwards has a PhD in marketing, an MBA from London Business School and is a partner at Passionbrand, where she works with some of the world ...
. The market leader by some distance, J2O suffered a 2% sales dip to 174m (down 6% in volume). Although ...
with the touchy-feely awareness of the cabin crew, so you'd better get back there and muck in. Capital-B Bonding ... means embracing some of the techniques that have been pioneered in the academic world. Market ... , an MBA from London Business School and is a partner at Passionbrand, where she works with some ...
to exploit its footballing links. 'As an official FA and England team partner, Tesco has some credibility ... to what they can get away with.' Orit Peleg, shopper marketing planning director at OgilvyAction, believes that although consumers are faced with a blanket of football-related promotions, some value can ...
Some brands spend years, and small fortunes, on new product development. The approach of Jonathan ... as brands he admires. 'With the meerkat ads, it is the client who bought the idea that should get the credit ... credit to them for taking the risk.' Some challenges lie ahead. The core UK bread market, valued ...
should not be 'about getting a million people creating ads'; instead he is looking for entry numbers ... and the chance to advance their careers. 'Using this technique properly can produce some really engaging ideas ... the record, executives at some of Unilever's agency partners express disgruntlement with being so publicly ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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