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Citizen appointed to launch Virgin Pure water purification products

a massive noise across all media platforms but then getting them to change their behaviour ...

Heineken appoints Publicasity for trade press brief

, board director at Publicasity, said: As you would expect from a category leader, Heineken has some ...

SodaStream appoints Luchford APM for global design brief

the design world and get the opinion formers buying into that you can then underpin it with a mass market ...

Tesco media director Trevor Datson leaves to consider next steps

made some internal changes as a result of Trevor s decision and Tom Curry will now lead our external ...

Kraft Foods appoints Jo Bradley as acting head of comms

with Cadbury, plus the lure of cheap chocolate. Why wouldn t you want to get involved? Fiona Thorne, CEO ...

Food & drink: Jack Daniel's creates dramatic buzz

Campaign: Sponsorship of The Old Vic 24-hour plays Client: Jack Daniel's Single Barrel PR team: Stir PR Timescale: October-December 2011 Budget: 50,000 Objectives To promote the product's premium nature To create a buzz to get the drink on the shelves ...

Government warned on reliance on food industry in obesity fight

that they are not working hard enough. He said: Partnerships are needed because you can t tackle obesity without getting ... is not going to get the traction that perhaps it warrants, unless we help people to think about the situation ...

Whitehouse Consultancy appointed to fight VAT on sports drinks

businesses and consumer groups to lead a campaign against the introduction of VAT on some sports nutrition...Under surprise proposals announced in the Budget, some sports drinks that had previously been zero-rated for VAT will be subject to 20 per cent tax from 1 October. The Government has also revealed ... much behind this campaign, and there are some very good reasons why the Treasury needs to reconsider ...

Chewits calls in Cirkle PR to appeal to older audience

Chewits have picked Cirkle PR to work on a new consumer brief aimed at getting parents to introduce...and will involve a range of projects with the overarching theme focusing on getting adults to revisit the brand ... and targeting mums - they re the main audience for us in this case. The team is looking forward to getting mums ...

Food and drink: Jubilee strawberries effort bears fruit

seems to have worked with social networking and traditional media to achieve some standout coverage both ... is key to ensure you get staggered and consistent coverage before, during and after the harvest. Cirkle ...

 

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