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for it in some Asian markets including India. The UK media consolidation follows last week's news that Pepsi ...
of last year, says: 'We had some roundtables with customers and what we heard was that people who were ... is less personal these days. You get up, get on the Tube, and there's a grey sea of faces, and then you ... of the year, drew grumbles from some consumers, who felt that the old programme was more generous ...
The Demos test, called Measuring Up, claims to be a new tool to measure the social impact of sponsorship, and will be tested on Coca-Cola's sponsorship of the London 2012 Olympic Games. According to Demos, Coca-Cola approached it to get a measurement of the social impact of its Olympic sponsorship ...
luxury and for us as a brand you can come to Starbucks and get your cup of coffee and you can sit down ...
Carlsberg's flagship brand has made its name through blokey marketing and football tie-ups. Now, however, it is trying to get in touch with its feminine side with another product. Copenhagen, a ... taste, to name a few. THE PLAN - Play outside the rules to get noticed and cut through ...
Natural Vijh was involved in various businesses including a nuts and fruit importing company before ... Natural . Dominating the nut/seed bar segment sales have been increasing for several years. Benefits from its natural positioning compared with some other cereal bars. Special K. Although ...
to deflect some of the criticism, and we await the ads from McDonald s et al extolling the very real ...
Responding to a report from the Academy of Medical Royal Colleges in which comparisons were made between some food companies and tobacco giants, ISBA slammed its findings and timing, coming little more than 100 days before the start of the London 2012 Olympics, as "simply opportunistic, ambush PR ...
some of the industry s best known networkers, including Ogilvy's Rory Sutherland, Engine Group s Robin ...
The 2 million campaign, created by JWT London, encourages consumers to "put some music in your food" and will premi re during a primetime TV slot on ITV on Thursday 3 May and run until mid-August. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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