CAMPAIGNS: PETA targets anglers with dog poster - Public Awareness
17 Aug 2001 | by BEN BOLD
the publicity. Results Carr says: 'Our goal is to get angling banned, but we have to measure ...
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EDITORIAL: DoH takes external PR by the reins
08 Feb 2002
Some of the other most challenging, and profitable, PR briefs this year are likely to come from the Department of Health. This week sees the DoH take charge of its own destiny, by turning its back on the COI roster and creating its own bank of PR agencies to handle high-profile campaigns in sensitive ...
INTERNATIONAL: Ogilvy PR Worldwide wins HIV vaccine research task
29 Jun 2001 | by HOLLY WILLIAMS
. 'That won't happen until we get clear information out there about how everyone can help.' A ... to get the message over, but there's a lot of evidence that we need to keep our prevention ...
OPINION: The Big Question - How can you best combat increasing stress levels within PR? This year’s Salary Survey revealed that with 20 per cent of PROs admitting to working on weekends and 74 per cent admitting to suffering from stress; PROs are
31 Mar 2000 | by BERNARD INGHAM
where to get relief. People should be encouraged to say I can t cope . Managers should apply the necessary resource and support to help them cope. A fundamental issue is on the failure to get clients ... is negative. You see people getting stressed through underwork or feeling under-valued, not just from ...
DIARY: Draper forgets the PR as he launches ad agency
13 Aug 1999 | by JULIETTE GARSIDE
the world of advertising, Draper has forgotten some of his PR skills. The news broke in last week ...
MEDIA: The BBC must be realistic in how it expects to be funded
23 Jul 1999 | by MAGGIE BROWN
. The commercial companies were slow to realise what was going on: some had not planned to submit evidence ... into top lobbying gear. Getting so many egos to agree, lions lying down with lambs: quite extraordinary ...
ANALYSIS: Tobacco PR - New tobacco legislation leaves grey areas for PR/Tobacco manufacturers are asking for more clarity on how the Government’s decision to introduce a ban on tobacco advertising will affect the public relations industry
02 Jul 1999 | by ROBERT GRAY
promotion reaching the general public, says a DoH spokesperson. Some people will find they are unable ...
PLATFORM: Drug advertising need not spell the end for PR - Even if pharmaceutical companies are allowed to publicly promote their new wares, PR can still play an important role, says Margot James
19 Feb 1999 | by MARGO JAMES
be concerns in some quarters. The medical profession would be concerned about the impact of consumer ... in the case of some of the new treatments for schizophrenia - the increased drug costs would be more than ... with their end users. There are some disease areas like allergy where consumer understanding is well ...
CAMPAIGNS: Judge and Jury - Ad campaign shows the price of ignoring the elderly in winter
13 Nov 1998 | by JON COPE, press and PR officer for the
Shock tactic advertising by Help the Aged may have offended some, but it was necessary for getting...Shock tactic advertising by Help the Aged may have offended some, but it was necessary for getting the message across, says Jon Cope, press and PR officer for the Health Education Authority s HIV ... point and that some folk won t welcome such a harsh reminder of the end that comes to us all ...
Judge and Jury: Bid to reclaim Christmas must make the most of shopping fatigue - The Churches’ Advertising Network has the right idea with its festive campaign to reclaim Christmas but it will find it difficult to reach its target with so little
06 Nov 1998 | by CHRIS DAINTY
. The real difficulty will be getting the message seen and heard by the massive target group amid all ... Network (CAN) is urging local parishes to get things moving at the grass roots by ordering pounds 10 ... -denominational group of volunteers from advertising and marketing agencies. It has brought some much-needed fresh ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
