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Government focuses on growth in new cross-Whitehall marketing strategy

22 May 2012 | by Gemma Charles

called 'Stoptober', aimed at getting smokers to quit, is also planned. Reflecting on the strategy ...

Energy industry to increase transparency over best deals for customers

11 Apr 2012 | by Matthew Chapman

the best tariffs and how to get them, according to proposals to be unveiled by Nick Clegg today (11 April)....to get bills as low as possible. I know that many families are struggling with rising energy bills. We can't control volatile world energy prices. But we can still help people get their bills down ... consumers can scan with smartphones in order to get quotes instantly and switch to the tariff or supplier ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

. It's not about being aggressive, it's about drilling down so you get people to expand on their point ... ', 'less'); spotting undefined words ('improve'); unspecified terms ('my team', 'some individuals', 'they ...

National Lottery campaign spotlights charity funding

29 Feb 2012 | by Ed Owen

are designed to showcase some of the 370,000 good causes the lottery funds, 70% of which receive grants of 10 ... beneficiary of National Lottery funding. The new campaign highlights some of these and shows how our players ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

03 Feb 2012 | by Gemma Charles

just to get into Tube stations, while some newspapers have whipped up a sense of moral outrage about ... into which Macleod this week launched the 'Get ahead of the Games' marketing campaign , funded ... . Should the campaign not have opted for shock tactics to get people off the system completely? Macleod ...

Why should brands worry about Europe's data protection proposals?

26 Jan 2012 | by Charles Ping

Protection Act. However this draft bill still leaves some key ambiguities and these will be felt most ... aspect that has caused some consternation relates to consent. The new bill makes a requirement ...

EC proposes data fines of up to 2% of global turnover

25 Jan 2012 | by Daniel Farey-Jones

to build consumer trust in sharing their information with companies, but getting this balance wrong ...

DMA agrees new green targets with Defra

01 Nov 2011 | by Daniel Farey-Jones

secretary Caroline Spelman said the deal would "give people more control over what gets posted through ...

CREATIVE STRATEGY: ASA vs L'Oréal - Beauty is truth, truth beauty

28 Jul 2011 | by Simon S Kershaw

that are literally impossible for them to achieve. Because, unless there s been some technological breakthrough I ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

21 Jul 2011 | by Staff

Greenormal 3436 128 Never get out of the boat 3421 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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