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Government focuses on growth in new cross-Whitehall marketing strategy

22 May 2012 | by Gemma Charles

called 'Stoptober', aimed at getting smokers to quit, is also planned. Reflecting on the strategy ...

Xbox recruits Chelsea stars for Summer of Sport campaign

22 May 2012 | by Matthew Chapman

' campaign. Game with Fame events, where Xbox 360 owners will get the chance to meet and play Kinect ...

VIDEO: Samsung marketer outlines Hope Relay goals

16 May 2012 | by Georgina Brazier

Oliver and World and Olympic champion cyclist Victoria Pendleton, encouraged people to get involved ...

Twelve months on and the ICO is ready to enforce 'cookie' law

30 Apr 2012 | by Sarah Johnson

: "A lot of the complaints we get at our office are not from people who are aghast at what companies do ...

Charities should share tax burden

25 Apr 2012 | by Helen Edwards, PPA Business columnist of the year

. Instead of wrapping up some possibly unwanted item of merchandise, you would buy a goat for a poor family ... some mergers or a cull in the long tail of inefficient, smaller players, and stop bleating. Helen ... attracting the most-gifted teams. The result has been some of the most awarded advertising of recent years ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

16 Apr 2012 | by Arif Durrani

Responding to a report from the Academy of Medical Royal Colleges in which comparisons were made between some food companies and tobacco giants, ISBA slammed its findings and timing, coming little more than 100 days before the start of the London 2012 Olympics, as "simply opportunistic, ambush PR ...

Energy industry to increase transparency over best deals for customers

11 Apr 2012 | by Matthew Chapman

the best tariffs and how to get them, according to proposals to be unveiled by Nick Clegg today (11 April)....to get bills as low as possible. I know that many families are struggling with rising energy bills. We can't control volatile world energy prices. But we can still help people get their bills down ... consumers can scan with smartphones in order to get quotes instantly and switch to the tariff or supplier ...

The Government Communication Centre: life after the COI

05 Apr 2012 | by Gemma Charles

of government communications Jenny Grey, will pick up some of the COI's duties, although the Cabinet Office has ... are in new posts to take over some of COI's former work. Industry commentators have voiced concerns ... that will actually save money,' he claimed. Tee (right) said that before the coalition came to power some ...

Helen Edwards: David Cameron is wrong to put price on binge drinking

04 Apr 2012 | by Helen Edwards, PPA, Business columnist of the year

stay behind after school, in the hope that the perpetrator of some misdemeanour will confess ... it will be a 'chilled evening out' or whether the entire point is to 'get mullered'. Planned inebriation ... of strategies to get round the issue. This is where the Prime Minister's gamble may run into unintended ...

Editor's Comment: Why Whitehall needs the professionals

04 Apr 2012 | by Noelle McElhatton

the government gets any return on its adspend still rages and against this background, Whitehall departments ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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