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Times drops paywall for Jubilee weekend

31 May 2012 | by Daniel Farey-Jones

and experience some of the many benefits of being a Times and Sunday Times subscriber." There will also be a ...

HSBC group marketing boss issues Facebook privacy warning

31 May 2012 | by Alex Brownsell

or intrusive. "For us, we will undoubtedly need to look long and hard about how we get the best out of those ...

CREATIVE STRATEGY: Prometheus and stealing fire at TED

31 May 2012 | by Simon S Kershaw

this, the best-ever sci-fi/horror movie franchise is about to get its prequel. 'Alien' was Ridley Scott ... more consumer-generated buzz. Even the more conventional ads have taken some unusual angles like ...

My Media Week: Paul La Fontaine

30 May 2012 | by Mike Fletcher

with Heini, our head of product in Helsinki. Get an update about the upcoming launch of "Monster Plants ... on anonymous account to check out public rooms and get a feel for what is happening busy night tonight ...

Think BR: Connected TV uncovered

30 May 2012 | by Toby Gunton

What are the opportunities for brands wanting to get involved with connected TV, asks Toby Gunton...get your TV, what type of content you watch, how you interact with that content, which adverts you see ... are likely to offer some of the best opportunities for brands. They rely solely on the technology many of us ...

Think BR: Google spoiled the fun

30 May 2012 | by Dan Pearce

of press of late about Facebook and latterly Pinterest becoming the single biggest referrer to some ... affiliates are faced with two choices. One is to get big. The largest affiliates, the multi-million pound ... when Google changes the music once again. Getting big on this scale is not a realistic route ...

Facebook and Twitter target UK SMEs with adspend giveaways

29 May 2012 | by Sarah Shearman

business. "We have some of the most innovative SMEs in the world and we want to make the UK the best ... 's drive to get SMEs using its ad products comes at a time when the company is under intense pressure ...

Think BR: What brands can learn from start-ups

25 May 2012 | by Ronnie Crosbie

of consumers. If brands don t use social opportunities to get their customers on board, these customers may ... . Now, they want to buy an 'experience' too. A consumer gets a lot more satisfaction, affection ...

Jaguar steps up social media strategy to boost innovation

24 May 2012 | by Sarah Shearman

Jaguar is already active in the social media space and in some recent research by iProspect revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ...

Xbox recruits Chelsea stars for Summer of Sport campaign

22 May 2012 | by Matthew Chapman

' campaign. Game with Fame events, where Xbox 360 owners will get the chance to meet and play Kinect ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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