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CREATIVE STRATEGY: Prometheus and stealing fire at TED

31 May 2012 | by Simon S Kershaw

this, the best-ever sci-fi/horror movie franchise is about to get its prequel. 'Alien' was Ridley Scott ... more consumer-generated buzz. Even the more conventional ads have taken some unusual angles like ...

The Economist develops ad network Ideas People

18 May 2012 | by Daniel Farey-Jones

, but for the moment, there is nothing like that. "If some buyers are happy to buy automatically without layering any ...

VIDEO: Ryanair's O'Leary launches hotel comparison site

19 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

site because, "Ryanair is a well-known brand, but Ryanairhotels.com isn't, and we want to get the message out there. "We're more concerned to build up the business and use whatever commissions we get ... 'Leary said: "Making money in the short term isn t the objective guaranteeing that people get the lowest ...

Heathrow runs family-friendly Easter campaign

14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

The launch of the campaign comes as an estimated 3.6 million families and individual consumers are expected to use the airport during the holiday period. The campaign, which launches on 19 March and was created by agency Masius, will use the strapline, "Everyone gets a smoother takeoff at Heathrow ...

Think BR: A left brain, right brain look at data in marketing

14 Mar 2012 | by James Caig

Data doesn't get really exciting until it gets creative, writes James Caig, deputy head of strategy...adding value to the consumer in some way. Merely honing the old push model of advertising with data ... is where it gets exciting. See MEC s full report here. James Caig, deputy head of strategy, MEC ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

. It's not about being aggressive, it's about drilling down so you get people to expand on their point ... ', 'less'); spotting undefined words ('improve'); unspecified terms ('my team', 'some individuals', 'they ...

National Lottery campaign spotlights charity funding

29 Feb 2012 | by Ed Owen

are designed to showcase some of the 370,000 good causes the lottery funds, 70% of which receive grants of 10 ... beneficiary of National Lottery funding. The new campaign highlights some of these and shows how our players ...

RB takes to Facebook to sell Cillit Bang extension

09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

, and some fun interaction" for consumers. The Cillit Bang Facebook page and shop, http ... allows us to interact intimately with our target market, getting almost instant feedback, and means ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

03 Feb 2012 | by Gemma Charles

just to get into Tube stations, while some newspapers have whipped up a sense of moral outrage about ... into which Macleod this week launched the 'Get ahead of the Games' marketing campaign , funded ... . Should the campaign not have opted for shock tactics to get people off the system completely? Macleod ...

SHIFT: Personalisation key to coping with the death of the tribe

20 Jan 2012 | by Nicola Clark

It is a widely acknowledged marketing truth that what consumers really want is to connect with people, not brands. Consumers have a 'herd mentality' and tend to want what other people have, are getting or wearing. In the past, marketers have labelled these groups of consumers 'tribes', defined ...

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