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Consuming the digital Olympics

29 May 2012 | by Stuart Knapman

will be hoping that the Games help it gain some traction amongst sceptical users. Finally, the growth ...

Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

continually explore the emerging digital world to get a glimpse into the future of marketing and even play ...

Think BR: The search for white space

25 May 2012 | by Will Landell Mills

, newer ways of gratifying some of our most primitive wants. We can see this regressive ...

Think BR: Brands and the pleasure principle

21 May 2012 | by John Crowther

get down as dirty and basic as asking the fundamental question of what the brand deal is that rewards ...

'Silver socialisers' embracing social media to engage with brands

17 May 2012 | by Hannah Crown

socialisers are also getting in on the act.' ...

Media360: Zeebox is social media app to watch says MEC's Fletcher

17 May 2012 | by John Reynolds

and less frequency of data?" Fletcher also pinpointed some of the emerging technologies, which he ...

RAJAR Q1 2012: Views from the radio advertising buyers

17 May 2012 | by Maisie McCabe

their view on why today's figures are good for most commercial radio groups but raise some questions about...all grew year on year. There were some areas for concern as despite the strong reach figures ... of listening vs. the BBC is still strong. The larger groups will have some headlines to talk about. "Global ... an advertising point of view we have seen some really excellent work from the radio owners over last 12 months ...

RAJAR Q1 2012: Reactions from the station owners

17 May 2012 | by Maisie McCabe

.5 million, Capital s seven million, and Smooth s 3.3 million. We are pleased with some good results from ... programming has also seen some strong growth. "It will be interesting to see Q2 s figures which will cover ...

Smart DRTV: harnessing a potent mix of mass market reach and data

17 May 2012 | by Alison Meredith

The combination of TV's reach and online data is a powerful proposition but there are some barriers...better way to get immediate response and data than through an ad that lets you click directly through ... , the channels they use to get in touch with a brand whose content they ve just seen, and whether their level ... credit card number in front of my whole family in order to get a pizza or buy a bag We found ...

Sector Insight: betting shops

15 May 2012 | by Jane Bainbridge

. Independents. Under increasing pressure from the big players, especially as they can now get licenses to open ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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