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Test our rivals' tablet claims, says Future as it publishes T3 data

13 Feb 2012 | by Daniel Farey-Jones and Nick Batten

their offering in the full knowledge they will overtake it. He added: "Some of the big boys and girls will get in and they will do very well." As part of the session, some illuminating numbers on the performance ... " rates by some publishers. Future claims it is holding the briefings primarily to educate buyers about ...

'Unfulfilled' senior media talent eye-up Twitter, Google, C4 and Facebook

13 Feb 2012 | by Arif Durrani

to caring for its people, according to the survey conducted by Work Research. Some 69% of leaders believe ...

Think BR: Brands that grow businesses

13 Feb 2012 | by Anastasia Kourovskaia

to their fundamental brand ideals and get back on track. Coffee chain Starbucks opened in Seattle in 1971 with a ...

The joy of sex marketing

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

a sensitive, often awkward, subject for the UK market. Getting the balance right is the biggest ... Gaye's Let's Get it On at the same time , initially out of sync, to represent how the product can help ... for the first time - brands must beware, warns Jordan. "It is easier to make an impact and get noticed by doing ...

Exploring licensing's new gaming frontier

10 Feb 2012 | by Eva MacIntosh

, then moved into other media. It would happen over a period of years and some properties would eventually ... entertainment properties are becoming famous in weeks; or days in some cases,' he adds. Coyle also points out ... the brand into other areas, the more solid it will get; this is about building brand equity ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

10 Feb 2012 | by David Benady

. The biggest skincare companies continue to get horrendous PR for the horrific and unnecessary animal testing ... is necessarily expensive for advertisers. 'You can get on TV for 15,000; you just have to tailor your ... - television advertising can be too expensive for some brands, according to Bambos Neophytou, head of strategy ...

Clarence Mitchell speaks out following Leveson Inquiry

10 Feb 2012 | by Matt Cartmell

Clarence Mitchell has told PRWeek that he 'takes some comfort' from yesterday's Leveson Inquiry...supportive. 'It should never have happened. I take some comfort that Edmondson has supported my version ...

PRWeek podcast: TripAdvisor case shows why brands must engage

10 Feb 2012 | by John Owens

The TripAdvisor ruling has highlighted the increasing need for brands coming under fire to 'get...for reputational threats was also vital. This is about getting people who love your product to say nice things ... attack. The key thing is to get involved. From a brand s perspective, they need to get involved ...

Campaign Viral Chart: Chevy Super Bowl music video rises to top

10 Feb 2012 | by Ben Hall

. 1. Chevy 'needing, getting' by Goodby, Silverstein Partners 408,186 shares this week All ...

Think BR: The value of biometrics

10 Feb 2012 | by Keith Glasspoole

have known for some time that it is dangerous to rely wholly on what people can, through ...

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