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Harry Hill will draw portraits of fans using his own Fairtrade brand of nut as a canvas in a new
of Malibutique, the ultimate dressing room for girls to get ready for a summer night out. Guests ... the Malibu brand and the Malibutique campaign To generate a PR campaign to get the brand front ...
LONDON - The former head of art at M&C Saatchi's digital agency Play, Nick Hamilton, has had some...-fareast-language:#0400; mso-bidi-language:#0400;} Hamilton has roped in some big agency names to feature in a ...
to 44-year-olds in some shape or form, the over-50s are usually treated as decrepit or stereotyped ...
'd choose. You need to become smarter at how you entertain. For some years, I have managed to make a little ... you book for lunch. It does not have to be top of the price range. There are some very good ...
Too busy to hold their team Christmas party in December, the leadership of the media agency assembled last Tuesday to carry on 2012 in the style with which 2011 ended. Word has it that not one of the board had a dry evening and that Daren Rubins, the PHD chief executive, led the way with some epic ...
Over the years, Bartle Bogle Hegarty's Kevin Brown has built a reputation as one of the smartest planning brains around while nourishing a thirst for the finer libations in life.
away - if they didn't see value in pre-testing, they wouldn't still be investing in it. While some ... , in the best cases, will use such research not just to tick boxes or get sign-off for the production budget ... being asked, or in the wrong way. As with so much in life, what you get out of research depends on what ...
Aligning your brand with a relevant music artist will help deliver real ROI and ensure you get ... of music to create an exceptional shopper experience? Over the past 12 months, we've seen some ... - for example, an in-store performance or a free gig - are just some of the ways of adding great value to a ...
search for much longer. Some industry figures believe it could begin to appear within the sponsored links ... you get your message out quickly, making it suited to promotions and price-led creative, whereas ... , some brands will struggle to hit targets. A further incentive for brands to refine their natural ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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