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demographic of readers for brands such as Nuts and NME, which shows they no longer fit the "lads" stereotype.
falling more than 32% on the year, but some of the lesser-known health titles offered some respite...The latest round of magazine figures from the Audit Bureau of Circulations (ABCs) reveal some ... titles. Bauer-owned Zoo and IPC's Nuts were two of the biggest fallers, dropping respectively 32 ... products. Zoo has shed around half of its readers in two years, while Nuts will be hoping its recent ...
The UK's embattled lads' mags, FHM, Nuts and Zoo, jointly lost almost three-quarters of a million...FHM dropped almost a quarter of its readers over the 12-month period, as did Nuts, while more than a third of Zoo's readers departed as the traditional lads' mags diet of scantily clad young women ... months to March. Rival weekly lad's title Nuts, published by IPC Media, lost more than 185,000 readers ...
and confectionery. Even giant brands like McDonald's are looking to get in on the action by offering up Oreo ... running globally for some years, primarily in the US. This spot is clearly really a US ad - nothing ... Nut Leo Burnett/ Carat 44 5 ( ) Volkswagen Passat Lowe ...
, and discovered that this generation is in fact fully embracing the social media phenomenon. In some areas ... looking to engage with this audience. So if you suddenly get a friend request from your grandmother ...
% year on year from 1,521,000 to 1,233,000, and IPC's weekly Nuts dropped 8% from 883,000 to 810 ...
! Getting Your Message Heard in a Noisy World....about getting things done. We categorically disagree. It s only when everyone in the company is sweating the small stuff that your Big Bang idea doesn t get lost in the details. Assuming the Worst ... good formula may work in some industries, but in marketing, it s the HOV lane to failure. The world ...
. Some viewers failed to see the funny side of Walkers' Comic Relief ad, in which Gary Lineker ...
in the insurance industry gets to this insight after about 12 seconds of account-plannery contemplation ... ? To most people, Aviva is the somewhat faceless yellow-and-green thing. It's got some previous ...
while some in the industry may not like Cravendale's feral output, I applaud it - and 2m YouTubers agree ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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