IPC claims Nuts readers no longer 'lads'
15 Dec 2010 | by Katherine Levy
demographic of readers for brands such as Nuts and NME, which shows they no longer fit the "lads" stereotype.
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Lads' mag Nuts tops men's website chart
19 Sep 2011 | by Sophie Maden
IPC Media's men's magazine Nuts is the most popular website in the men's lifestyle sector....goodtoknow.co.uk . Experian Hitwise ranked sites by their market share of UK visits. Nuts was placed ahead of online ... in the men s sector. Charlotte Gunn, deputy editor of Goodtoknow.co.uk said: "There's some tough ... Rank Website Publisher Men's 1 www.nuts.co.uk IPC 2 ...
MAGAZINE ABCs: Zoo and Nuts limp on but health titles grow
18 Aug 2011 | by John Reynolds
falling more than 32% on the year, but some of the lesser-known health titles offered some respite...The latest round of magazine figures from the Audit Bureau of Circulations (ABCs) reveal some ... titles. Bauer-owned Zoo and IPC's Nuts were two of the biggest fallers, dropping respectively 32 ... products. Zoo has shed around half of its readers in two years, while Nuts will be hoping its recent ...
Nuts launches first Android app and collector's one-shot
09 Nov 2011 | by Sophie Maden
Lads' mag Nuts has launched its first Android app and a bumper collector's edition of the magazine...on the success of our mobile optimised site for those who like to get Nuts on-the-go, whereas the one-shot gives ... The app, available to download for free from today (9 November), offers access to images of Nuts covergirls, which can be downloaded through an SMS payment system. It was developed by Nuts' publisher IPC ...
FHM and Nuts will still be around in five years, claim publishers
19 Aug 2011 | by John Reynolds
The big fallers across the sector were the weekly titillating titles Zoo and Nuts. The former fell by over 32% to 54,318 and the latter 22.5% to 114,019. Jo Smalley, the publisher of Nuts ... some new trends including the rise of some of the less heralded men's health titles, such as Dennis ...
Media Bitch's Diary 12 August
12 Aug 2011 | by Media Bitch
This week Bitch goes Nuts for Poker, kicks back with pies from ESPN and gets slightly worse...interesting for some of you out in medialand, after getting a special present from ESPN . For the third ... Nuts for Poker Those boys at IPC Media s Nuts magazine have been up to their old tricks ... Men Music . Launching the inaugural Nuts Poker night at the Fox Poker club on Shaftesbury Avenue ...
IPC appoints publisher of Nuts and Mousebreaker
06 Jan 2011 | by Daniel Farey-Jones
IPC has promoted James Thrower to publisher of weekly magazine Nuts and casual games website...Thrower, who was previously associate publisher of Mousebreaker, will report to Jo Smalley, publishing director of Nuts and Mousebreaker. In addition Sam Wight, previously digital marketing manager ... and Music portfolio." Nuts' circulation is 147,134, far ahead of Bauer Media-owned rival Zoo's 80 ...
How to to get past the gatekeepers
13 Oct 2009 | by David Emin
Q While business is tough, I have been asked to get out of the office and try to meet some new...by their secretarial support. How do I get past these difficult gatekeepers? A Time is at a premium for most of us ... and appointments they believe are unnecessary. If you're not my boss or my wife, the chances of you getting ... lottery. So how can you give yourself the best chance of getting through to the decision ...
Online Ad Networks - Getting technical
11 Nov 2008 | by Victoria Furness
. Media Week decodes some of the more common terms....web page), pop-ups and a growing number of rich media formats (ads that incorporate video or some form ... James, managing director of Adconion UK, says: "If someone clicks on an ad but doesn't get ...
Loaded and Nuts partner with Mainline for fashion retail venture
26 Aug 2009 | by Sara Kimberley
LONDON - IPC is to launch Loaded and Nuts-branded fashion sections on Mainline Menswear's website....with promotion in Loaded and Nuts magazines. Promotions include tagging across the magazines' fashion pages ... website via fashion tabs. Discounts will be offered on selected items for Loaded and Nuts readers, which will also be advertised across the magazine and website. Loaded.co.uk and Nuts.co.uk recently reported ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
