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Editor's Desk: Dominic Smith, Nuts

Nuts in one sentence? Nuts is Britain s biggest-selling men s weekly, providing an exciting dose of girls, gadgets, sport, jokes and pictures. Who reads it? Young British men. We get letters ... subject matter is similar, but Nuts leads the market in terms of innovation. Any new regulars or design ...

Consumer: Malibu puts some varnish on its image

of Malibutique, the ultimate dressing room for girls to get ready for a summer night out. Guests ... the Malibu brand and the Malibutique campaign To generate a PR campaign to get the brand front ...

Consumer: Santa brings O2 some festive cheer

Campaign: O2 Santa - Creating the Digital Grotto Client: O2 PR team: Hope Glory Timescale: 12-16 December 2011 Budget: 24,000 OBJECTIVES - To get people talking about and engaging with the brand - To give the brand a platform to talk about 'Priority Moments', O2's loyalty ...

Get closer to government

markets and advised businesses on communications. Companies will have to learn some harsh lessons quickly ... how it can get better value. Our response to this new era has been formed by a deliberative ... and the Institute of Directors to ensure they are getting their message across to government and the opposition ...

NICE work if you can get it

confer some privilege is unacceptable and undemocratic. Your yacht is moored off Corfu but Mandelson ...

Consumer: Sports bra shows some real panache

After three years of development, lingerie company Panache was ready to unveil its first sports bra in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health and fitness-focused media presence.

TalkSport's Alan Brazil calls in Seventy Seven to kick off nuts PR blitz

The range of salted and dry-roasted peanuts, called Brazil s Nuts, will launch next month ... the UK, Brazil said he aimed to make Brazil s Nuts the biggest name in the pub snack market, taking over from brands such as Nobby s Nuts and Big D. He told PRWeek : I ve been thinking about doing ...

Danny Rogers: PR networks need to get in on Cannes act

-the-line campaigns. There were some great campaigns on show during the breakneck ceremony (that s the problem with trying to cover global below-the-line marketing in 90 minutes). Some of these you would remember ... creative agencies from outside the Western world is brutally apparent, with some stunning entries from ...

Luke Blair: did the Metro get a good deal with TfL?

can assume his successor Boris Johnson has made some tough new demands. Will we see the daily page ...

Marc Southern, Fleishman-Hillard: Getting to grips with social media for doctors

) are getting involved and creating their own communities. Since the launch of the first HCP networking site ... , knowledgeable HCPs. Current networks require HCPs to verify their status and some impose geographical ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.