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IPC lads’ mag Nuts has created what some might call the greatest commercial partnership so far...its entire Saturday night prime time schedule. The six-figure deal will see the Nuts brand associated ... Clair Porteous, senior marketing manager at Nuts, and marketing manager at Reality TV, Claire Dentith. Porteous said: “Nuts is the most successful magazine for young men in a generation. “It celebrates ...
Nuts first to grab the chaps...was quite sure. Until now. With a million men due to get hold of Nuts next week - the full launch ... will want to replicate it." Hence the bizarre exercise of IPC sales bosses getting some of the biggest ... WHEN IPC landed a kick in the "nuts" to rival Emap this week by being the first to launch ...
The formula for a Nuts TV channel was already there in the triumphant magazine format. So cue light...shouldn't have any problem getting on with Nuts the TV channel. However, if you're a GQ type of guy ... Appearing on the Freeview platform and with an average 0.025 rating, I'd be fairly confident Nuts ... in September last year, Nuts TV has delivered four hours a night of live TV featuring girls, guests and gadgets ...
Nuts has landed another blow to its arch rival Zoo with the first National Readership Survey...behind IPC’s Nuts and Emap’s Zoo. It was criticised by some in the industry for its low production values ... IPC’s Nuts clocked an estimated 1,174,000 readers in comparison to 910,000 estimated readers for Emap’s Zoo. The figures, for the six months from April to September, show Nuts hitting an estimated 2 ...
IPC’s men’s weekly Nuts has signed a sponsorship deal with Powerleague, the network of urban...Nuts will be advertised at Powerleague’s venues, and the magazine will also host its own five ... will receive advertising in the print edition of Nuts and at its website, www.nuts.co.uk . Clair Porteous, head of marketing for men’s lifestyle at IPC ignite, said: “Powerleague gets the attention of over 85 ...
Media strategy: What does Virgin Radio stand to gain from its partnership with Nuts? Not a great...My first impressions of the Nuts and Virgin Radio love affair rendered me a little sceptical. Why ... ’s market? Obviously, if its recent presentations to agencies are anything to go by. Could it be that Nuts ... with the magazine’s readers, Nuts needed a national presence, so it linked up with Virgin. Apparently, Nuts conveys ...
LONDON - Turner Media Innovations has sealed a trio of commercial partnerships for Nuts TV...on both the Nuts and WKD websites. Turner has also concluded deals with film companies Momentum and Fox to promote their forth coming movies. The channel s presenters will talk about some of these studios films, while also flagging online competitions around them. The campaigns will also be supported in Nuts ...
Turner Media Innovations has sealed a trio of commercial partnerships for Nuts TV, including a new...on both the Nuts and WKD websites. Turner has also concluded deals with film companies Momentum and Fox to promote their forthcoming movies. The channel's presenters will talk about some of these studios' films, while also flagging online competitions around them. The campaigns will also be supported in Nuts ...
IPC's weekly lads' mag Nuts increased its online audience by nearly half between June and November...Nuts.co.uk attracted 945,790 unique users in November last year, compared to 631,467 in June, according to audited figures. Nuts boosted its online content in September by broadcasting footage from Nuts TV, the TV channel created in partnership with Turner. IPC is one of the few publishers to issue ...
IPC Media is considering producing daily editions of men’s weekly magazine Nuts during this summer..., which kicks off in Germany on 9 June. Nuts will continue as a weekly during the tournament, covering ... to the magazine, though IPC declined to comment further at this stage. The move will put Nuts in direct ... and the returns we'd get, we decided not to. "But the World Cup is a massively important thing for us and we ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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