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Nuts gets best of Zoo as weeklies continue to drive men's market

LONDON - IPC's Nuts widened its lead over Emap's Zoo to 40,000 copies as the weeklies continued...Over the six months, Nuts drove its circulation up 10.6% period on period from 275,459 to 304,751 and outpaced Zoo's 8.4% increase from 240,215 to 260,317. The overall men's market grew by 1 ... , of Nuts, said: "Nuts is now well established as one of the most potent and powerful media brands in the UK ...

Nuts takes battle to Zoo with move to publication on Tuesdays

LONDON – IPC Media has moved the pubication day of Nuts to Tuesday to match rival Zoo in an attempt...Nuts came out today with a one-off cover price reduction to 60p, from its regular cover price of £1.20. IPC is presenting the move as a gradual progression from Nuts' publication date of Thursday. It said Nuts has been coming out on a Wednesday in most parts of the country, including London ...

Nuts to sponsor Powerleague five-a-side tournament

LONDON - IPC lads mag Nuts is to sponsor urban football company Powerleague's five-a-side sites...Nuts ads will appear at Powerleague's 34 urban football sites around the UK, including 11 ... editions of Nuts. The magazine will also sponsor Powerleague's nationwide football championship ... -a-side Nuts Cup, with the final to be held in Manchester on August 27. Claire Porteous, head of marketing ...

Lads' weeklies Zoo and Nuts to take on might of The Sun

LONDON - There is fresh speculation that Emap's Zoo and IPC Media's Nuts may go twice weekly...is that on days Nuts and Zoo are published, buyers are getting into a habit of picking up one of the titles rather ... , although Emap and IPC Media deny the rumours. If Zoo or Nuts went twice weekly the sector would take ... .86% to 3,230,332 readers. In comparison, IPC's market leader Nuts grew its circulation by 20 ...

IPC's Nuts to sponsor UKTV G2's World Cup schedule

LONDON - Weekly lad's mag title Nuts is to sponsor UKTV G2's 'Football Fanatics World Cup...viewership, and will now be sure to get the most entertainment from the tournament." Nuts currently has a ... The four-week deal means Nuts, published by IPC Ignite, will run a series of 10-second sponsorship ... with press ads within Nuts TV listings, as well as online ads on the Nuts website and Loaded homepage ...

X Factor set to revive ITV Saturday nights with 'nuts' contestants

the series with Talkback Thames, said that 90% of the auditionees are "completely nuts" this year. "It ... this year are middle-aged dairy farmer Justin, who on failing to get through the first set of auditions ... was tipped as the next Ronan Keating by Walsh. Judges will get to work with the categories they missed out ...

Consumer: Malibu puts some varnish on its image

of Malibutique, the ultimate dressing room for girls to get ready for a summer night out. Guests ... the Malibu brand and the Malibutique campaign To generate a PR campaign to get the brand front ...

Public View - Sony HD 'quantum of solace' by Fallon

Albarn and Jamie Hewlett Snickers 'get some nuts' by AMV BBDO Comfort 'nudists' by Ogilvy McDonald ...

IPC's new miniature TV mag gets launch drive through AMV

national television campaign by Abbott Mead Vickers BBDO, which created the Nuts campaign last year.

Consumer: Santa brings O2 some festive cheer

Campaign: O2 Santa - Creating the Digital Grotto Client: O2 PR team: Hope Glory Timescale: 12-16 December 2011 Budget: 24,000 OBJECTIVES - To get people talking about and engaging with the brand - To give the brand a platform to talk about 'Priority Moments', O2's loyalty ...

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