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Campaign: Federer's nCode racquet Client: Wilson PR team: Sports Impact Timescale: June-December 2004 Budget: £12,000 Amer Sports, Wilson's parent company, is second only to adidas-Salomon in terms of global sports equipment sales. However, in recent years, Wilson had lost market share. Tennis...
Ollie, he is looking forward to getting stuck in to some professional research: 'Reading the back pages ... wary of portraying himself as a complete sports nut, afraid it lacks credibility due to his ...
to move faster and get closer to the media,' said Kenward. She added that the transition would be gradual, with BGB retained for projects, crisis comms and some media relations activity. 'The media ...
thing or two about using the media to get his message across and was instrumental in stopping a Rupert Murdoch takeover of the club some years ago. In that case, though, all he had to do was get the Treasury ... ? Glazer can hire the best PR brains in the country to support him. It might make some difference to how he ...
the ideal for us would be to get (Railtrack chairman John) Robinson's support but squeals from others so we get a nice balance of not endorsing the management but looking sensible.' When dealing ... to the reputation of the Treasury. Some see this case as crucial in defining the sanctity of contracts between ...
to 55-year-olds. How do you use exclusives? If we get an exclusive we are likely to give it 12 to 14 pages. This is great for PROs. Although they may get fewer enquiries from an article in Traveller, nearly all of these queries convert to bookings. Give us some tips for securing coverage in Traveller ...
that titles need to continue to broaden their focus. 'It can get quite monotonous always to focus on running ... penetration of the sport in today's society. 'I've rarely experienced a PR company that gets what we ... ?' There needs to be an open dialogue where we both get something out of it. What would you like more of ...
Hindle says: 'Countries have been branding themselves for some time, but now cities are doing it. Any ... website, which gets more than three million hits per month. BVCB focused first on getting its nearest ... , and also the gateway to Wales.' Townsend has devised a multi-layered communication plan, aiming to get ...
Evans Cycles marketing co-ordinator Ben Hart said the campaign would focus on media in urban centres to reach 'people looking to get back into cycling either to commute or for fitness or leisure reasons'. The consumer PR campaign will position the retailer as an expert on all areas of cycling ...
The players met children last week for a photocall to launch the drive, which targets the borough's primary and secondary schools. Interactive workshops will explore the issues. A council spokeswoman said: 'We are looking at why children are bullied, what they might feel, why some children bully ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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