Some California dreaming pays off for Lewis
18 Apr 1997 | by JOHN-PIERRE JOYCE
Lewis Communications, the UK hi-tech agency, has opened its first overseas office in California and is set to expand further into Europe over the coming months.
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its success but here people resent it. Microsoft has a good PR operation. They get a high level of coverage and are successful at getting on mainstream television. However she adds: Perhaps ... -mails me back. I can get to the top men. In the old days with IBM we only had dealings ...
Lewis Communications, the UK hi-tech agency, has opened its first overseas office in California and is set to expand further into Europe over the coming months.
egotism that characterises some managing directors. He doesn t try to shock or intimidate, never...egotism that characterises some managing directors. He doesn t try to shock or intimidate, never ... company Birkdale, there have been mutterings from within the agency for some time about the management ...
and accomplishments have placed it, somewhat ironically, in a position of vulnerability. Some also highlighted ...
Sponsorship and director of the sponsorship marketing outfit Maverick, Kolah speaks with some experience....Sponsorship and director of the sponsorship marketing outfit Maverick, Kolah speaks with some experience ... is expected to reach pounds 500 million by 2002) will mean a tougher time getting your sponsorship noticed ... to Kolah, is not to see sponsorship as a stand-alone discipline to get publicity, but to use it as a ...
customers - whether private individuals or business users - is to get under their skin, via a broad ... of household essentials. Some parents undoubtedly browse through specialist newsstand computing ... like a kettle which you just plug in the wall, says Hargreaves. Some companies will deliver a box ...
and around 18 per cent come from international agreements. Some Euro-lobbyists are expanding ... such as BSE. Some lobbyists welcome the introduction of another layer in the decision-making process ... forward the argument that there is no risk, and that people won t be able to get their medicines ...
foreign powers getting their hands on secrets through global computer networks and other areas of IT ... be part of the global communication revolution. Get connected literally and figuratively. Then you ll ...
CALIFORNIA: Hitachi America, which makes and markets consumer electronics, computer systems and semiconductors, has promoted PR director Gerard Corbett to general manager of corporate communications. In the newly-created post, Corbett will oversee all PR, advertising and on-line and off-line marketing...
VNU Business Publications is putting extra investment into PC Week and is increasing its editorial pages. It has brought in Martin Lynch, who was news editor at Ziff Davis title PC Direct, as its new editor.
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