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The green agenda gets personal

15 Jul 2008 | by Amanda Nottage

downturn. With consumers tightening their belts, getting them to cough up more cash is not going ... they are accustomed to getting for free. 'It becomes a commercial issue if it drives down footfall, sales or basket ... telling,' adds Saunders. However, some view the credit crunch as an oppor-tunity for marketing ...

News Analysis: Sportswear gets fashionable

19 Jan 2005

some fashion credentials by asking Stella McCartney to design a sports clothing range for women, which ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick

25 Nov 1999 | by JANE BAINBRIDGE

achievement. Coca-Cola syrup (named after two of its original ingredients, coca leaves and kola nuts ... t without some debate. But no matter which side you take in the ethical argument over tobacco ... , or whether we ll be talking with nostalgia about some of them, in two years time. In such a time ...

Charity gets partnership boost for donations drive

06 Mar 2006 | by by Daniel Farey-Jones

The charity is hoping get more stock for its chain of more than 400 shops and draw younger people ... response number, Elle readers can get their hands on a limited-edition Sue Ryder Care bag designed ... . It should also bring us donations from some of the most stylish wardrobes in Britain." The charity has 17 ...

Editor's Comment: Get top marketers on board

07 Sep 2010 | by Gareth Jones

'plucky stab' at marketing sets a dangerous precedent. Even those with some brand-building experience ...

Diesel gets rapped for whipped Noughts and Crosses ad

23 Nov 2005 | by by Staff

was unlikely to be seen by or harm children. Marie Claire accepted that the ad could cause offence to some ...

Helen Edwards on Branding: Time to get touchy-feely

28 Apr 2010 | by Helen Edwards

with the touchy-feely awareness of the cabin crew, so you'd better get back there and muck in. Capital-B Bonding ... means embracing some of the techniques that have been pioneered in the academic world. Market ... , an MBA from London Business School and is a partner at Passionbrand, where she works with some ...

Some advertisers show support for troops in the Gulf

04 Apr 2003 | by Gordon MacMillan,

nothing to do with the war or with America, with some pulling ads and others cutting down on frequency ... director at WCRS, told Campaign recently: "Everybody is very sensitive and some ads that would have been OK ... or American are resisting involvement. Brewer Shepherd Neame, for instance, which has run some humorously ...

Consumer: Sports bra shows some real panache

10 May 2012 | by Hannah Crown

After three years of development, lingerie company Panache was ready to unveil its first sports bra in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health and fitness-focused media presence.

Nike 'some time together' by Wieden & Kennedy Portland

24 Oct 2011

Nike has released a global web film featuring a girl who never stops running (in her Lunarglide+ 3 Shield trainers).

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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