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'plucky stab' at marketing sets a dangerous precedent. Even those with some brand-building experience ...
with the touchy-feely awareness of the cabin crew, so you'd better get back there and muck in. Capital-B Bonding ... means embracing some of the techniques that have been pioneered in the academic world. Market ... , an MBA from London Business School and is a partner at Passionbrand, where she works with some ...
Marketers should view with some scepticism the 'insights' presented to them by research agencies....to eat healthy snacks when they get hungry between meals'; and 'The good thing about flying is the way ... you were making the kind of routine observation that tends to get heads nodding. They would ... to inject some imagination to create them. But is a research company the best place to find this? Insights ...
The downturn in the economy has, inevitably, led many brands to slash their media spend, but some...to get more for their investment, leading some media agencies to speculate that the downturn may have a ... the recession', the latest annual spend figures offer some pleasant surprises. Despite the pervasive gloom ... uniform, and some brands responded to the economic crisis by increasing their spend. Ad revenues held up ...
The industry appears resilient, but a deeper look shows that research companies face some...to the received wisdom that research always survives a recession. While 2008 may have been tough for some ... some orga nisations of squandering resources by failing to centralise their brand thinking. Brand ... -stage research project. Alongside brand-tracking activity, the work involved getting 200 respondents ...
Remind yourself of your brand fundamentals before getting swept along by the social media tide...: "Social media: as you can see, we're learning as we go." Aren't we all to some degree? In addition ...
McDonald's is rolling out contactless card payments across its 1,200 UK restaurants in a bid to steal a march on its competitors.
getting results - for offline and online brands, writes OnePost's Graham Cooper...s Sustainable Mail product, help marketers make mailings greener, some rewarding with a discount. ...
With some Facebook campaigns now showing significant ROI, do recent cuts at Coca-Cola, PepsiCo...of the demand we were getting for digital specialists to work in marketing. The modern marketing department ... is getting increasing value for money from its ad budgets by boosting its online investment. 'There ... people,' says James Whitehead, executive partner at JWT London. 'There are few automated shortcuts to get ...
We asked some of marketing's leading thinkers for their predictions of what the next 12 months have...that the marketing sector has seen off the worst of the economic downturn. With this in mind, we asked some ... of the few areas of runaway growth, so if you don't have your strategy sorted here, you'd better get one ... real-time value, so they get closer to consumers, monitor behaviour and are instantly responsive ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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