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' by Damon Albarn and Jamie Hewlett Snickers 'get some nuts' by AMV BBDO Comfort 'nudists' by Ogilvy ...
of footage, which meant some serious editing. The first viewing caused some nerves at One2One as Harrison ... to work with. It looks like this hard nut is actually very soft. ...
Campaign: O2 Santa - Creating the Digital Grotto Client: O2 PR team: Hope Glory Timescale: 12-16 December 2011 Budget: 24,000 OBJECTIVES - To get people talking about and engaging with the brand - To give the brand a platform to talk about 'Priority Moments', O2's loyalty ...
is rude about the cable industry in terms that get more inventive every year that passes ... -in-six-months marketing campaign designed to boost the image of the colour yellow. Some of his cable peers were so ... came when Barclay Knapp of NTL announced he was getting 40% penetration rates on both cable ...
The television's role at the heart of the living room has been under threat for some time, so...-and-see approach when it comes to social TV. Certainly, for marketers looking to get to grips with the second ... , such as Get Glue, to trigger viewing 'check-ins'. - More than Twitter At the moment, a lot of social ...
of Wired, said there is some 'strange consumer psychology' in action. 'Sites like Blippy are all about getting the validation of the crowd,' he explained. The growing power of consumer networks has ... to get to grips with the validation economy - The great fan fallacy Marketers fixated ...
get on the internet, organise protests across the country co-ordinated by mobile phone, and use ... groups can take on the government. Some industry observers say the protests of last week are another ... for youth markets, said: People are tired, and sick of being ripped-off, but can t get away from brands ...
and Ruth Handler, founders of Mattel, launch their well-endowed doll: Barbie. She gets a boy-friend two ... , as the product is found to rot some clothes. The Power sub-brand disappears but the Persil brand survives ...
Advertisers must look to experiences in the US to get into the mindset of the mobile TV viewer...., viewers or advertisers? According to Telephia, which monitors mobile performance in the US, some three ... advertisers and their funding will be vital. Of course, some content will be of high enough quality, have real ... subscribers who are willing to pay extra every month. Orange has been offering "Orange TV" on some handsets ...
achievement. Coca-Cola syrup (named after two of its original ingredients, coca leaves and kola nuts ... t without some debate. But no matter which side you take in the ethical argument over tobacco ... , or whether we ll be talking with nostalgia about some of them, in two years time. In such a time ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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