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Campaign: O2 Santa - Creating the Digital Grotto Client: O2 PR team: Hope Glory Timescale: 12-16 December 2011 Budget: 24,000 OBJECTIVES - To get people talking about and engaging with the brand - To give the brand a platform to talk about 'Priority Moments', O2's loyalty ...
. Here we have some excellent examples from the past year or so such as the new hugely expensive Leica M8 ... advise on your wine. Unlike his lordship you can also buy a pair of socks or some new underpants ... an exclusive area on Mini s website, which only can be accessed by Mini owners. It s there to help you get ...
of telecommunications, said: "Growth in internet access, coupled with some of the lowest prices in Europe, is excellent ...
LONDON (Brand Republic) - Freeserve is warning 700 of its users that they must cut down their unmetered internet use or face eviction from the service. The Dixons-owned ISP said a “minority” of its customers are using the service for business purposes or for online gaming, with some staying online ...
in films. Philip Morris was said to have spent some $10,000 (£7,000), for example, to have Sean Connery ... 's look like a sexy, new media-savvy company, but in the wrong way. "I WNT U, I NEED U, I CNT GET ENUFF ... in canning things to create Starbucks DoubleShot -- what it describes as "the consummate 'get ...
and Ruth Handler, founders of Mattel, launch their well-endowed doll: Barbie. She gets a boy-friend two ... , as the product is found to rot some clothes. The Power sub-brand disappears but the Persil brand survives ...
LONDON – Lad's mag Nuts has taken its first step into 3G video content with the not entirely...Nuts readers have already been able to vote on the quality of women's physiques via still ... and entertainment-hungry Nuts readership wants: fun, simple and interactive services. It marks the first of many possible applications for IPC Media brands on 3G technology." In addition, the Nuts website has had ...
the campaign as his own. Last year, the team produced 38 commercials, with Nicholas Lyndhurst and some ... . With a long-term project like this, Duffy says, the most important thing is that you get on ... to get to know a load of new people each time. Does Roberson feel the relationship has legs? I don ...
'plucky stab' at marketing sets a dangerous precedent. Even those with some brand-building experience ...
directed by Richard Walker. Furnani said: "The spot draws attention to the fact that some people ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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