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of Malibutique, the ultimate dressing room for girls to get ready for a summer night out. Guests ... the Malibu brand and the Malibutique campaign To generate a PR campaign to get the brand front ...
Campaign: O2 Santa - Creating the Digital Grotto Client: O2 PR team: Hope Glory Timescale: 12-16 December 2011 Budget: 24,000 OBJECTIVES - To get people talking about and engaging with the brand - To give the brand a platform to talk about 'Priority Moments', O2's loyalty ...
're not you when you re hungry". Fine. But this is followed by, "Get some nuts", which feels very much like a ... At this juncture, woe betide the suit that gets in the way of me and a hot meal, as the morning ... Collins in full flow. But then one of the lads gets a word in edgeways and hands Collins a Snickers bar ...
Too busy to hold their team Christmas party in December, the leadership of the media agency assembled last Tuesday to carry on 2012 in the style with which 2011 ended. Word has it that not one of the board had a dry evening and that Daren Rubins, the PHD chief executive, led the way with some epic ...
Over the years, Bartle Bogle Hegarty's Kevin Brown has built a reputation as one of the smartest planning brains around while nourishing a thirst for the finer libations in life.
of Wired, said there is some 'strange consumer psychology' in action. 'Sites like Blippy are all about getting the validation of the crowd,' he explained. The growing power of consumer networks has ... to get to grips with the validation economy - The great fan fallacy Marketers fixated ...
of Facebook, say around 2006, when someone looking to get into the affections of a potential partner had one primary objective - get the phone number. Once achieved, a wealth of options presented themselves - a text ... to prompt customers to respond with their mobiles. This means we need to provide channels for them to get ...
member of staff, keen to get a leg up, would make to one of the founders of the aforementioned agency...It is, in fact, the new moniker for VCCP's sister agency, the direct shop formerly known as Stephens Francis Whitson. To herald the change - and the exit of Neil Francis - the remaining founders, Ben Stephens and Chris Whitson, had some new pictures taken sans Francis. The dandyish Whitson, in particular ...
This picture of the Euro RSCG creative boss with some of the Arsenal players is evidence of his ... in the original Renault Clio ads). The Arsenal players pictured here are in his latest Citroen spot getting a ballet lesson. Never has one man worked so hard to get an additional season ticket. ...
with the conclusion of some of the contract arrangements signed when the agency (BLM Media as it was) was acquired ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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