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Danone ramps up marketing for Evian and Volvic brands

this year that aimed to bring the Alps to London . A new global digital platform, www ...

Future plans new launch as iPad sales hit £3m

and grow a global digital business. On Apple's iPad, Future is one of the world's leading digital ...

Media360: Spotify preaches the gospel of music

alluded to the company's new global partnership with Coca-Cola, which was announced a month ago. He ...

Google Chrome beats IE to become the world's favourite browser

The figures show that during the past week Chrome had a 33% share of the global market, compared to Internet Explorer's 32% and Firefox's 25%. Chrome briefly overtook Internet Explorer in March. Chrome ... marketing push to date, with a global campaign promoting storytelling on the web and a digital graphic novel ...

BA names Hamish McVey as head of brands

across the airline's global markets. He will lead the strategy and delivery for the overall British ...

Apple cements most valuable brand status as UK's giants slide

valuable global brands, while UK brands including Tesco and O2 have slipped down the table....global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...

Dove seeks 'brand love' with strategic shift to Facebook

Fernando Machado, global brand development vice-president, Dove Skin, said the social-media network is key to engaging with consumers one-on-one, despite the difficulty in measuring ROI. He said: "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ...

Yell loses marketing chief Ashmore amid overhaul

she was global chief marketing capability officer. Yell group revenue decreased by 14% in the year ...

Jagermeister

ambassadors in the on-trade. Jagermeister's now triumphant place near the top of the global spirits sector ... record sales of 82.4m bottles, despite the onset of the global economic crisis. The UK became the drink ...

World Cancer Research Fund hires Sarah West for top comms role

. This will include working with its global network of members to promote the scientific research work being conducted ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.