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and Sport (DCMS) today announced the launch of a £25m global marketing push to boost tourism to the UK over...The drive is part of DCMS's 'Great' campaign, which aims to drive 4.6 million extra visitors to Britain over that period, which the Government hopes will create an additional 2.3bn in visitor spend. VisitBritain and DCMS have partnered with MediaCom to create the global TV, outdoor and digital campaign, which ...
The review, which was called by the Tetley owner, Tata Global Beverages, and handled by the agency selection companies Oystercatchers and TradeMark Management, also saw MediaCom and Manning Gottlieb OMD compete in the final stage of pitches, held last week. Adrian Mooney, who joined Tata Global Beverages ...
and Global Radio's sales director, Ed Chalmers, as its head of trading. The broadcaster has still ...
Brown-Forman is on the hunt for an agency to handle the global advertising business for its Maximus...The US-based company has held meetings with agencies, including UK shops, interested in pitching for the business. Brown-Forman is expected to task the winning agency with initial work on the global strategy and creative for Maximus Vodka, the Polish brand that was acquired in June last year. There is also ...
Barclays has hired former Vodafone marketing chief David Wheldon to head up its global corporate...Wheldon, who left his role as global brand director at Vodafone in April 2010 , has been hired as head of brand, reputation and citizenship across Barclays Group. It is understood he will be tasked ... should come to an end . Prior to joining Vodafone, Wheldon spent four years as global advertising ...
, Channel 4 appointed Carl Read, the head of digital strategy at MEC, to the role of digital lead and Global ...
GlaxoSmithKline has appointed TBWA Worldwide to handle its estimated £100 million Aquafresh global...The move ends Grey s 14-year tenure on the business and follows a pitch process. Aquafresh s global advertising, including a UK spend of 10 million, will now be led out of TBWA\London. The appointment will strengthen the agency s existing relationship with GSK, which involves advertising for brands ...
pitch for its global media planning and buying requirements....Industry sources suggest Ernst Young is likely to appoint a media agency to lead its global communications planning, but could continue to use local buying points in different markets. The pitch is being ... collective The Assembly to its creative account after a pitch in October 2010. The Assembly provides global ...
sweeping, global outlook of where journalism needs to head and Andrew has the commercial ability to help ... with the market. Digital revenues will rise to 45m this year, but will not cover the shortfall. Global reach ... to not installing a paywall. Scale and reach are becoming its argument (it has more than 60 million global online ...
Group and WPP's Mindshare for the global Heineken account is due to commence at the end of the month ...
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