Future plans new launch as iPad sales hit £3m
22 May 2012 | by John Reynolds
and grow a global digital business. On Apple's iPad, Future is one of the world's leading digital ...
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Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
this year that aimed to bring the Alps to London . A new global digital platform, www ...
Media360: Spotify preaches the gospel of music
22 May 2012 | by Daniel Farey-Jones
alluded to the company's new global partnership with Coca-Cola, which was announced a month ago. He ...
Google Chrome beats IE to become the world's favourite browser
22 May 2012 | by Sarah Shearman
The figures show that during the past week Chrome had a 33% share of the global market, compared to Internet Explorer's 32% and Firefox's 25%. Chrome briefly overtook Internet Explorer in March. Chrome ... marketing push to date, with a global campaign promoting storytelling on the web and a digital graphic novel ...
BA names Hamish McVey as head of brands
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
across the airline's global markets. He will lead the strategy and delivery for the overall British ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...
Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
Fernando Machado, global brand development vice-president, Dove Skin, said the social-media network is key to engaging with consumers one-on-one, despite the difficulty in measuring ROI. He said: "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ...
Yell loses marketing chief Ashmore amid overhaul
22 May 2012 | by Matthew Chapman
she was global chief marketing capability officer. Yell group revenue decreased by 14% in the year ...
Jagermeister
22 May 2012
ambassadors in the on-trade. Jagermeister's now triumphant place near the top of the global spirits sector ... record sales of 82.4m bottles, despite the onset of the global economic crisis. The UK became the drink ...
World Cancer Research Fund hires Sarah West for top comms role
21 May 2012 | by John Owens
. This will include working with its global network of members to promote the scientific research work being conducted ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
