Going Global: Confessions from a hotel bedroom
13 Nov 2009 | by Jeremy Nye, BBC Global News
returns for advertisers. - Jeremy Nye is the head of audience insight at BBC Global News ...
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International Business Media: The global villagers
15 Oct 2004 | by Polly Carter, a global marketing executive at TGI Global
and the internet are gradually ironing out our differences. Global advertising has grown hand-in- hand ... . For no creature, it would seem, does global advertising make better sense than for the business traveller, perhaps ... . The internet economy flooded airports with bright young things looking to make their mark on the global ...
David Baker, Action Global Communications: A genuine cultural centre
01 Dec 2008 | by David Baker, Action Global Communications
- an essential ingredient in Abu Dhabi becoming a global cultural hub. VIEWS IN BRIEF - Which Middle East ... . It will govern Abu Dhabi's growth over the next 20 years. David Baker is general manager of Action Global ...
OPINION: PINNELL ON ... GLOBAL ADVERTISING
19 Nov 1999 | by RAOUL PINNELL, global head of brands an
The continuing consolidation of advertising agencies into ever larger groups on the global stage...The continuing consolidation of advertising agencies into ever larger groups on the global stage ... ? Will it lead to more global advertising campaigns, and if so will this lead to a smartening up or a dumbing down of creative work? In my opinion there are four factors which mark the evolution of global ...
Platinum Foxes - the irresistible rise of global agelessness
22 Aug 2011 | by Dominic Harrison, Head of Global Trends
-facing brands - and particularly those in the most aged global societies. Once, a longer old age just seemed ...
Campaign Promotion: Media Essays - Media brands can play host to personalities
04 Dec 2009 | by Sanjay Nazerali, BBC global news
of marketing, communications and audience insight at BBC Global News. ...
Campaign Promotion: Going Global - Beyond the comfort zone
19 Nov 2010 | by Dominic Harrison, head of global trends at Future Foundation
change in Brazil? nVision Global can help you out....derailment by the worldwide financial crisis and its recessionary aftershocks that saw global trade contract ... Europe. The commercial opportunity implied by an extended period of global economic and political ... in developed markets too, exposure to new global cultures, tastes and travel experiences is more than likely ...
Nike: Write the future campaign
07 Sep 2011 | by Ed Elworthy, Global Football Brand Communications Director
, Global Football Brand Communications Director will discuss at BrandMAX. This campaign made Nike the brand..., created "Write the Future," a successful globally integrated campaign. Driven by mounting anticipation ... to fans and non-fans alike. The W+K PR team set out to garner global media attention and recognition ...
My Secret Work Weapon: Show no fear when it comes to change - it's inevitable
04 Apr 2012 | by Jan Gooding, Global marketing director, Aviva
I have a mantra that my father told me when I was a child: 'Embrace change, because it's coming anyway.'
Branding: Design choice - Munchy Seeds
19 Aug 2008 | by Don Williams, Chief executive, PI Global
The power of suggestion is an astonishing thing. This brand's ability to persuade normally rational people that eating something you would normally find in the bottom of a budgie cage is not only a healthy pursuit, but also a pleasurable one, is truly magnificent.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
