Think BR: Google spoiled the fun
30 May 2012 | by Dan Pearce
or on their mobile phone. You. Me. Your mum. A big contention is that consumers are the new affiliates. Globally 1 ...
Click
to remove filters
The year-long global partnership, dubbed, 'Live Now for Music' is part of Pepsi's new global brand campaign around music. The soft drink brand is planning a series of pop-up concerts beginning in June ... . A Twitter spokeswoman confirmed: "This is our first global partnership with a beverage company ...
or on their mobile phone. You. Me. Your mum. A big contention is that consumers are the new affiliates. Globally 1 ...
180 Amsterdam has created a global campaign for DHL featuring the Manchester United manager, Sir
, Nexxus haircare, and Bertolli frozen food. Deodorant brand Sure recently became the global sponsor ... opera, but now we are doing it in the digital space." Last week, Unilever s global brand development ...
' global corporate vision, as it seeks to move on from its 2010 vehicle-recall crisis. Follow Sarah ...
to handle both its global and UK accounts. The agency will be responsible for managing the automotive ... Twitter campaign. It is also looking to target emerging markets such as China through its global social media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...
of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ... . STAT ATTACK $3.4bn - Microsoft's global spend on marketing and sales for the quarter ending 31 ...
this year that aimed to bring the Alps to London . A new global digital platform, www ...
The figures show that during the past week Chrome had a 33% share of the global market, compared to Internet Explorer's 32% and Firefox's 25%. Chrome briefly overtook Internet Explorer in March. Chrome ... marketing push to date, with a global campaign promoting storytelling on the web and a digital graphic novel ...
Fernando Machado, global brand development vice-president, Dove Skin, said the social-media network is key to engaging with consumers one-on-one, despite the difficulty in measuring ROI. He said: "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.