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Pepsi partners Twitter for long-term music promotion

The year-long global partnership, dubbed, 'Live Now for Music' is part of Pepsi's new global brand campaign around music. The soft drink brand is planning a series of pop-up concerts beginning in June ... . A Twitter spokeswoman confirmed: "This is our first global partnership with a beverage company ...

Think BR: Google spoiled the fun

or on their mobile phone. You. Me. Your mum. A big contention is that consumers are the new affiliates. Globally 1 ...

DHL 'speed of yellow' by 180 Amsterdam

180 Amsterdam has created a global campaign for DHL featuring the Manchester United manager, Sir

Unilever partners with News Corp and Viacom for digital content

, Nexxus haircare, and Bertolli frozen food. Deodorant brand Sure recently became the global sponsor ... opera, but now we are doing it in the digital space." Last week, Unilever s global brand development ...

Toyota launches digital teaser campaign for its latest sports car

' global corporate vision, as it seeks to move on from its 2010 vehicle-recall crisis. Follow Sarah ...

Jaguar steps up social media strategy to boost innovation

to handle both its global and UK accounts. The agency will be responsible for managing the automotive ... Twitter campaign. It is also looking to target emerging markets such as China through its global social media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ... . STAT ATTACK $3.4bn - Microsoft's global spend on marketing and sales for the quarter ending 31 ...

Danone ramps up marketing for Evian and Volvic brands

this year that aimed to bring the Alps to London . A new global digital platform, www ...

Google Chrome beats IE to become the world's favourite browser

The figures show that during the past week Chrome had a 33% share of the global market, compared to Internet Explorer's 32% and Firefox's 25%. Chrome briefly overtook Internet Explorer in March. Chrome ... marketing push to date, with a global campaign promoting storytelling on the web and a digital graphic novel ...

Dove seeks 'brand love' with strategic shift to Facebook

Fernando Machado, global brand development vice-president, Dove Skin, said the social-media network is key to engaging with consumers one-on-one, despite the difficulty in measuring ROI. He said: "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.