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Reckitt Benckiser hits carbon footprint target eight years early

Reckitt Benckiser (RB), the global FMCG giant, has today claimed it has achieved its goal

HSBC's Chris Clark on a new era for the bank's marketing

banking operations in almost half its 80 global markets. Most crucially, in a marketing context, Gulliver ... in the US accepting a range of global currencies for her home-made lemonade, the marketer says the brand ... the future' As part of HSBC's global brand campaign using the line 'In the future', the bank launched ...

Brand Health Check: French Connection

credentials. There are the distinctive marketing campaigns, the long-time nurtured global distribution points ...

Tourist numbers to dip before Olympic boost

Olympic traffic." VisitBritain launched its first global ad campaign in a decade last June ... with both commercial partners and global brands, this activity will provide compelling offers to visit ...

Pepsi partners Twitter for long-term music promotion

The year-long global partnership, dubbed, 'Live Now for Music' is part of Pepsi's new global brand campaign around music. The soft drink brand is planning a series of pop-up concerts beginning in June ... . A Twitter spokeswoman confirmed: "This is our first global partnership with a beverage company ...

BlackBerry maker confirms 'significant' job cuts amid review

its biggest marketing campaign to date. RIM s global ad agency Abbot Mead Vickers is currently ...

Kellogg boss departs as food giant kicks off global rebrand

Kellogg has parted company with its European president Stephen Twaddell as it embarks on a global

Tetley reduces Tea Folk role in summer campaign

The brand, owned by Tata Global Beverages, reintroduced the Tea Folk in 2010 after a 10-year hiatus. They returned with the endline, "That's better. That's Tetley". The characters will feature ... Global Beverages, the decision to "evolve" the campaign was motivated by a desire to "better ...

Burberry boosts digital approach with interactive campaign

global flagship stores this year, allowing consumers to place immediate orders from the collection with a ...

Unilever partners with News Corp and Viacom for digital content

, Nexxus haircare, and Bertolli frozen food. Deodorant brand Sure recently became the global sponsor ... opera, but now we are doing it in the digital space." Last week, Unilever s global brand development ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.