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Editor's comment: Google's evolution is key

advertising operations, which now contribute $3.5bn (10%) of gross global revenue. However, beneath ...

Tune Group to sponsor Premier League refs

, with an estimated cumulative global TV audience of more than three billion. The partnership delivers a range ... . "Communicating to English football s three billion viewers globally presents the Tune Group of Companies with a powerful global branding tool for us in enhancing our brand awareness, not only facilitating our regional ...

Digital Work: From brief to browser

's global headquarters in New York, Tribal DDB London was eventually selected to promote the launch ... their competitors' buildings and wipe them off the map. Media Plan As this was a global digital campaign ... and tailor it to their specific country of origin. From a global standpoint, the media plan ...

Andrew Walmsley on Digital: Why old and new don't mix

institutions to sell securities to global investors that were based on home loans taken out by US consumers ...

Whatever happened to fair play?

of the process. 'We held a pitch because we wanted to change from working with all six global networks to one ... . During an e-auction pitch being run by a global computer company, an agency head got so carried away ...

Brand Health Check: Bold

' - not optimal during a global recession. Bold's identity crisis goes to the heart of its proposition. Washing ...

Helen Edwards on Branding: The third way

: the global number three to Hewlett-Packard and Dell in PCs has pursued a segmentation strategy, focusing ...

Helen Edwards on Branding: Time to get touchy-feely

more than 750,000 global consumers to spew out metrics of such sophistication that Millward Brown ...

Andrew Walmsley on Digital: Media agency meltdown

global media account is rumoured to have changed hands recently for 0.5%. Nobody on the board ...

Digital Report: Keep your affiliates onside

global retailer with a turnover close to 20m in 2010. While the success of a business depends ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.