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Arena Media nets global City Index account

25 May 2012 | by Nick Batten

City Index, the financial spread betting provider, has appointed Arena Media to handle its global...is the perfect way to help them realise their ambitious targets." Paul Cassidy, global head of marketing ...

Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

estimate of smartphone penetration. Nick Mawditt, global director of marketing and insight for Kinetic ...

Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

Mindshare is believed to have retained the US portion of Unilever's £3bn global media...account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... for the global communications planning business took place in April and the company is believed to be close to a ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

. But you can't have 50 or 60 national brand managers each 'managing' a global brand: the brand strategy ... when building global brands was top of the agenda, today it's shifting back to front-line marketers ... centrally at a global or regional level, but now, says Fielding, 'in this fast-changing landscape, you have ...

Global: Fast Track to bolster Omani football's image

25 May 2012 | by Sara Luker

The Oman Football Association has called in agency help to broaden its global fan base.

Public Sector: British Council seeks help for Going Global

25 May 2012

Going Global runs for three days and aims to attract more than 1,000 movers and shakers from ... companies and audio and visual services. Jacqui Jenkins, conference producer for Going Global, said ... engagement.' Next year's Going Global conference will be held from 11 to 13 March at the Dubai World Trade ...

City & Corporate: The Week in the City

25 May 2012

Newedge, the global multi-asset brokerage firm, has appointed Nicole Wesch as its London...She joins from Natixis Global Asset Management in London, where she oversaw PR activities in Europe, Middle East and North Africa and Asia. Before that, she headed the Asia-Pacific PR team at Dow Jones Indexes in Singapore. Terry Graunke, an equity investment specialist, is joining the board ...

Healthcare: The Week in Healthcare

25 May 2012

as director of strategy and operations at global agency The Scott Partnership Holdings, which provides b2b ...

Splendid retains £1m Smirnoff account

24 May 2012 | by Hannah Crown

The global agency, which has held the UK brief since it was a start-up venture in 2003, held onto ... awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems from an agency review led by the New York office for the vodka brand s global PR and earned media ...

Oli Wheeler leaves Freuds for Viagogo global comms role

24 May 2012 | by Danny Rogers

Wheeler is joining Viagogo, Europe s leading online ticket marketplace, in a newly created role as global comms director. He takes up the new role in September. Wheeler said: It was a huge decision to leave Freuds having spent almost all my working life at the agency. However, I have worked with Viagogo ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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