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Reckitt Benckiser (RB), the global FMCG giant, has today claimed it has achieved its goal
, Nexxus haircare, and Bertolli frozen food. Deodorant brand Sure recently became the global sponsor ... opera, but now we are doing it in the digital space." Last week, Unilever s global brand development ...
Mindshare is believed to have retained the US portion of Unilever's £3bn global media...account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... for the global communications planning business took place in April and the company is believed to be close to a ...
-sync". It is also looking to enhance its global digital presence and is currently searching for a digital agency to devise a global strategy and build a website. An earlier version of this story stated that the ASA ...
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...
Fernando Machado, global brand development vice-president, Dove Skin, said the social-media network is key to engaging with consumers one-on-one, despite the difficulty in measuring ROI. He said: "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ...
the UK comms team but would not be drawn on whether the firm s global PR suppliers were to be reviewed ... global restructuring programme. The potential impact for any particular geography is not confirmed ...
DDB Paris has launched its first global film for Playboy Fragrances. The film was directed
. This is indicative of the style of leadership and culture that Polman has brought to the 37.7bn global business ... to be on digital. For example, the bulk of Axe's marketing budget happens to be online globally, and that's a good ... . You can have a big brand globally if you have a 5% penetration, such as our skincare brands, Simple ...
. William Lunderman, vice-president global strategic brand design, Colgate Palmolive Lunderman has been ... million globally. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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