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Citizen appointed to launch Virgin Pure water purification products

30 May 2012 | by Matt Cartmell

The partnership between global water purification company Strauss Water and Richard Branson, founder of Virgin, will market its new water purification system as an alternative for the 10 million UK households that use bottled water or filter jugs at home. Citizen has been tasked with handling a high ...

NBA gets serious about cracking UK

25 May 2012 | by John Reynolds

the game. What about sponsors? Are you on the look-out for new ones? Globally we have partners ...

The changing face of music tie-ups

24 May 2012 | by Sarah Shearman

companies to bring their brand story to life. Pepsi's recent announcement that its first global campaign ... to ads featuring Ray Charles almost 50 years ago, recently struck a global partnership with Spotify ... -president, Smirnoff global marketing, communications and digital at Diageo, digital music marketing is about creating ...

Beiersdorf kicks off £110m pan-Euro media review

24 May 2012 | by Nick Batten

activity on ASOS. The media review follows the appointment of DraftFCB to handle its global $700m ...

Entertainment: Lappset happy with angry approach

24 May 2012 | by John Owens

Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

valuable global brands, while UK brands including Tesco and O2 have slipped down the table....global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...

Think BR: In whom we trust

18 May 2012 | by Jo Boyd

and Domino s was subjected to very public, global criticism. The rise of ecommerce sites and communities such as Amazon, Tesco.com, Mumsnet and Trip Advisor have given consumers global platforms to keep brands honest ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 2012

. It simply reflects the shift in global economic power away from the West. This deal is more ... will become the powerhouse of the global economy must be a good thing. Notwithstanding their politics ...

18 Feet & Rising lands £3m Cuprinol business

17 May 2012 | by Anne Cassidy

global ad account. Cuprinol advertised heavily in the 90s with a TV campaign featuring a character ...

Procter & Gamble consolidates Pampers European and UK comms

17 May 2012 | by Sara Luker

P G is set to hand the UK work held by Fleishman-Hillard to Hill+Knowlton Strategies. It already uses the agency for the disposable nappy brand's EMEA activities. The news follows last month's revelation that P G had moved global PR duties for its Vicks brand to MSLGroup, which previously handled only ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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