Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
' global corporate vision, as it seeks to move on from its 2010 vehicle-recall crisis. Follow Sarah ...
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SapientNitro wins McLaren digital business
31 May 2012 | by Sara Kimberley
McLaren Automotive has appointed SapientNitro to handle its global digital account....experience for its road cars. Work for McLaren will roll out globally across key regions including Europe ... alongside VCCP, which picked up McLaren's global advertising account in March after a pitch that involved ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
to handle both its global and UK accounts. The agency will be responsible for managing the automotive ... Twitter campaign. It is also looking to target emerging markets such as China through its global social media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...
Haymarket Network relaunches Jaguar Magazine iPad app
11 May 2012 | by Staff
for a global audience. Bespoke pages are created for the overseas editions, so that the local markets can add their own articles to the core content of the global UK issue. Haymarket Network has also ...
Toyota brings 'Always a Better Way' global positioning to UK
09 May 2012 | by Alex Brownsell
Toyota is set to bring its UK marketing into line with its 'Always a Better Way' global corporate...Toyoda outlined the global vision a year ago, when the brand vowed to develop the "safest and most responsible" vehicles on the market. A UK spokeswoman confirmed that the strapline, unveiled by Toyota Motor Corporation president Akio Toyoda last year, will be adopted in all local advertising over ...
Campaign Viral Chart: Roller skates beat drugs in new viral hit
04 May 2012 | by Ben Hall
The ad, for a roller-skating rink in Nevada, was produced by Rhett Link, a duo known for their humorous web videos and outrageous online commercials. It has been viewed just under half a million times and has inspired 49 blog posts since it was launched last week. P G's global Olympics ad ...
Jaguar to air Homeland-themed ad
03 May 2012 | by Maisie McCabe
Jaguar, in a campaign planned and bought by Mindshare, will premiere the 40-second TV ad as part of its 'Alive' global brand positioning , in the first ad break of 'Homeland' on Sunday. Following the premiere, Channel 4 will air five two-second blipverts in each of the five ad breaks during the show ...
We'll Call You: Land Rover
02 May 2012
200 of these available globally, and just five in the UK. Mktg If I am interested in buying one ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
