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Brand Health Check: French Connection

31 May 2012 | by Kim Benjamin

credentials. There are the distinctive marketing campaigns, the long-time nurtured global distribution points ...

Burberry boosts digital approach with interactive campaign

29 May 2012 | by Nicola Clark

global flagship stores this year, allowing consumers to place immediate orders from the collection with a ...

Beiersdorf kicks off £110m pan-Euro media review

24 May 2012 | by Nick Batten

activity on ASOS. The media review follows the appointment of DraftFCB to handle its global $700m ...

Brand builder: Under Armour

24 May 2012 | by Kim Benjamin

. - Less is more - sign fewer ambassadors, but make sure they are big names that can be used globally ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

valuable global brands, while UK brands including Tesco and O2 have slipped down the table....global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...

Think BR: In whom we trust

18 May 2012 | by Jo Boyd

and Domino s was subjected to very public, global criticism. The rise of ecommerce sites and communities such as Amazon, Tesco.com, Mumsnet and Trip Advisor have given consumers global platforms to keep brands honest ...

Zenith wins £3m Armani UK media account

17 May 2012 | by Katherine Levy

David and Victoria Beckham. Most recently, Rihanna became the global face for the brand's spring 2012 ...

Luxottica holds pitch for global media account

17 May 2012 | by Maisie McCabe

review of its global media planning and buying arrangements....It is understood that Luxottica would like to hire a single global agency but could appoint a roster of agencies if one shop is not able to meet all its business requirements. Luxottica currently works with Aegis Media s Carat in the UK, as well as other markets in Europe and North America ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

to green. Having just got off a plane, the most sedentary of times for global marketers, this lack ... for Nike. He oversees the company's global strategy for how digital technology will help athletes improve ... across the globe through his roles in EMEA, the Americas and, currently, at its global headquarters ...

Nike marketing boss attacks 'old' approach to social-media

09 May 2012 | by Nicola Clark

A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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