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Apple cements most valuable brand status as UK's giants slide

valuable global brands, while UK brands including Tesco and O2 have slipped down the table....global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...

Unilever tops 2012 Marketing Society Awards nominations

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Starbucks marketer Ian Cranna on changes at the coffee chain

's bigger than coffee', which was lauded as its fresh global positioning. So why the change? Cranna ... that with the premium single-cup segment being the fastest-growing area of the global coffee industry, 'it's right ... marketing investment, as it is late to the party in a sector where Nestle's Nespresso, the global market ...

Locog defends role of embattled Olympic sponsors

at Alexandra Palace in North London. Hans Erik Tuijt, the brewer s global activation manager, said: We ...

Medical body calls for Olympic ban on Coke and McDonald's

or sugar-free." A McDonald s spokesperson said: "As a global brand our sponsorship and long ...

Burger King pushes innovation message with first lamb recipe

to split from global agency Crispin Porter Bogusky (CP B) and take a more regional approach ...

Lord Coe defends 'world's biggest' McDonald's at Olympic Village

and Paralympics. Speaking at the Global Sports Forum in Barcelona, the Locog chairman said the "libertarian ...

McDonald's trials concept restaurants with enhanced children's facilities

's global operations has reported annual revenues of $27bn ( 17.35m) ...

Burger King hunts for direct agency

review that culminated in its decision to part with its global ad agency, Crispin Porter Bogusky ...

Marketing's Adwatch of the Year 2011

. Morag Blazey, global practice leader for advertising intelligence at Ebiquity, which sourced this year ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.