Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
global flagship stores this year, allowing consumers to place immediate orders from the collection with a ...
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Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
credentials. There are the distinctive marketing campaigns, the long-time nurtured global distribution points ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
. - Less is more - sign fewer ambassadors, but make sure they are big names that can be used globally ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...
Store brands gain ground on national brands
15 May 2012 | by Heather McCarthy
In recent years, store brands have been doing battle with national brands to win over consumers. Our annual Ipsos Marketing global survey shows that each year since 2009, the majority of global consumers have perceived store brands to be the same as or better than national brands on all attributes ...
MasterCard unveils PayPass digital wallet
08 May 2012 | by Alex Brownsell
MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a further global roll-out in 2013. The service will include in-store contactless payment technology and a mobile and online checkout button, which brands can use on their e-commerce websites. Several ...
Tesco media director Trevor Datson leaves to consider next steps
04 May 2012 | by Matt Cartmell
Tesco's group media director is set to leave the global retailer without a job to go to....and internationally. Datson formerly worked at Cadbury as head of global financial comms, before joining Tesco ...
Sainsbury's enters music download market
03 May 2012 | by Matthew Chapman
-house without the help of a third party. This was made possible following its acquisition of Global Media Vault ...
M&S' Steven Sharp: Why celebrity is vital to our marketing
03 May 2012 | by Matt Chapman
Marks Spencer has reaffirmed its commitment to two vital strands of its marketing celebrity-fronted campaigns and environmental programme 'Plan A' by unveiling Joanna Lumley as its 'global eco-ambassador'. She will be the poster girl for its partnership with Oxfam and the pair's 'shwopping' campaign ...
Brand Health Check: Aquascutum
03 May 2012 | by Kim Benjamin
the global brand rights to YGM Trading, too, and Alan Lewis, owner of another British classic, the overcoat ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
