BlackBerry maker confirms 'significant' job cuts amid review
30 May 2012 | by Matthew Chapman
its biggest marketing campaign to date. RIM s global ad agency Abbot Mead Vickers is currently ...
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EMEA comms director Stuart Handley exits Dell
31 May 2012 | by Sara Luker
by David Frink, a global comms executive based in Austin, Texas. ...
Twitter in agency hunt to boost consumer appeal
29 May 2012 | by Sara Luker
, confirmed the process but stated Edelman would still be used on a European and global basis. Twitter ...
Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
Omega, the official timekeeper for London 2012, today (29 May) launches its global Olympics TV ad
Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
? Global research Understanding how these devices are being used, how they complement each other ... network of Havas Digital, recently compiled a piece of global research with the explicit goal ...
Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
estimate of smartphone penetration. Nick Mawditt, global director of marketing and insight for Kinetic ...
Samsung 'Beckham plays Beethoven' by Cheil USA
24 May 2012
As a follow-up to Samsung's "take part" campaign, Cheil USA has launched a global online film
HP to cut 27,000 jobs in next two years
24 May 2012 | by Matthew Chapman
Hewlett Packard (HP) is to shed 27,000 jobs, or 8% of its workforce, in a global restructure...and to fund the long term health of the company. "We are setting HP on a path to extend our global ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ... . STAT ATTACK $3.4bn - Microsoft's global spend on marketing and sales for the quarter ending 31 ...
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
