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From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

. But you can't have 50 or 60 national brand managers each 'managing' a global brand: the brand strategy ... when building global brands was top of the agenda, today it's shifting back to front-line marketers ... centrally at a global or regional level, but now, says Fielding, 'in this fast-changing landscape, you have ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 2012

's generally global brands that are first to dip their toe in the water and this often happens in the US ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

valuable global brands, while UK brands including Tesco and O2 have slipped down the table....global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 2012

. It simply reflects the shift in global economic power away from the West. This deal is more ... will become the powerhouse of the global economy must be a good thing. Notwithstanding their politics ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

to green. Having just got off a plane, the most sedentary of times for global marketers, this lack ... for Nike. He oversees the company's global strategy for how digital technology will help athletes improve ... across the globe through his roles in EMEA, the Americas and, currently, at its global headquarters ...

Lord Mandelson to advise APP after accusations of illegal logging

11 May 2012 | by Sara Luker

Lord Mandelson has confirmed that his consultancy Global Counsel is to advise a company accused...The Guardian reported last night that the Labour peer has been hired by APP, one of the largest pulp and paper companies in the world. APP has been accused by environmental groups, including Greenpeace, of chopping down protected trees and endangering animals. Mandelson set up Global Counsel ...

Infrastructure India calls in Merlin for financial brief

09 May 2012 | by Alec Mattinson

executive, both of whom are also senior executives at Guggenheim Global Infrastructure Company, a 31 per cent investor in IIP and part of Guggenheim Partners, a global investment management firm with more ... attractions of exposure to India as one of the fastest growing economies globally and to the transport ...

Nike marketing boss attacks 'old' approach to social-media

09 May 2012 | by Nicola Clark

A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Locog defends role of embattled Olympic sponsors

17 Apr 2012 | by John Reynolds

at Alexandra Palace in North London. Hans Erik Tuijt, the brewer s global activation manager, said: We ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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