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31 May 2012
at Tata Global Beverages, the decision to "evolve" the campaign was motivated by a desire to "better ...
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The history of advertising in quite a few objects: 32 Commodore J Walter Thompson
31 May 2012
creative department. Thompson was also arguably a trailblazer for the eventual US domination of global ...
Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
Omega, the official timekeeper for London 2012, today (29 May) launches its global Olympics TV ad
Jeremy Lee: Agencies need to learn that stability breeds success
24 May 2012 | by Jeremy Lee
from TBWA\London's offices following the news that its network had picked up the global Four Seasons ad...For an agency that has become more used to drowning its sorrows than toasting success in recent years, the Four Seasons win, coming just a week after it also surprised the industry by picking up the global ad brief for Adidas' 2014 World Cup campaign, meant that the popping of a Champagne cork ...
The Advocates - China bolsters Pernod Ricard's drinks cabinet
24 May 2012 | by John Tylee
. Pernod Ricard's global marketing chief is partial to a tot of Chivas Regal or Jameson whiskey - mainly ... brands what they are and putting that knowledge to use on the global stage. "So many of our brands ... increasing global marketing spend, which now stands at around EUR1.4 billion. Euro RSCG, Publicis, TBWA and M ...
How we learned to stop worrying and love failure
24 May 2012
later turned into content) that was - in stark contrast to its forebears - effortlessly global. A ...
Inside: Critical mass
24 May 2012 | by Stuart Derrick
-create and collaboratively edit work, with the client providing a "living" brief. Working for global brands on global ... in operations, client and account management and production, she brings broad expertise and global experience ... GLOBAL WEBSITE RELAUNCH With London 2012 looming, sponsor Adidas wanted to be in a position ...
Will Facebook eclipse advertising's big league?
17 May 2012
Click here to open the larger infographic with more stats, including global footprint, profit and market value. ...
Do agencies require a creative code?
17 May 2012
the most powerful figure in global communications - has to apologise for it. Indeed, there has not been ... creative director on the network's Unilever business, has doubts. "Global networks are built on shared ... , Ogilvy Mather "I'm not in favour of global guidelines. There are already far too many rules ...
Things we like
17 May 2012
with Best Sports Programme, while Global Radio's Classic FM won the Special Award. Vintage TV putting ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
