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SapientNitro wins McLaren digital business

McLaren Automotive has appointed SapientNitro to handle its global digital account....experience for its road cars. Work for McLaren will roll out globally across key regions including Europe ... alongside VCCP, which picked up McLaren's global advertising account in March after a pitch that involved ...

Lee replaces Constantine as MD of Newcast

Lee replaces Paul Constantine, who had been Newcast's managing director since October 2010. He took over from Mark Waugh, who is now the global managing director of Newcast. Waugh had led the UK division from its inception in 2007. Constantine will continue in his role as managing partner ...

Emery joins judges for Media Awards

Emery will lead a team of high-profile industry judges who will decide on the winners of the awards. Previous chairmen of judges include Charles Courtier, the global chief executive of MEC, and Mark Cranmer, the chief executive of Isobar. The awards take place on 21 November at the London Hilton ...

Former DDB team launches start-up

director, Jeremy Craigen, was moved into a network role, heading up the global Volkswagen account ...

The history of advertising in quite a few objects: 32 Commodore J Walter Thompson

creative department. Thompson was also arguably a trailblazer for the eventual US domination of global ...

WPP rejects criticism over Sorrell's £13m pay package

ISS for looking at the issue from a purely UK point of view "with no regard to the global market ...

WPP buys into digital data agency Predictys SAS

on online data. Last year, it launched a global audience-buying platform called Xaxis , which combines its ...

Sorrell says Adam & Eve acquisition 'shows DDB needed some help'

, the former Saatchi Saatchi financial whiz kid turned global conglomerate leader, said that the defining ...

Mindshare retains Unilever media buying in the US

Mindshare is believed to have retained the US portion of Unilever's £3bn global media...account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... for the global communications planning business took place in April and the company is believed to be close to a ...

Big Communications acquires Quorum

was formerly the global creative director at Euro RSCG, will work with Big as a creative consultant. Bogg ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.