McLaren Automotive has appointed SapientNitro to handle its global digital account....experience for its road cars. Work for McLaren will roll out globally across key regions including Europe ... alongside VCCP, which picked up McLaren's global advertising account in March after a pitch that involved ...
Lee replaces Paul Constantine, who had been Newcast's managing director since October 2010. He took over from Mark Waugh, who is now the global managing director of Newcast. Waugh had led the UK division from its inception in 2007. Constantine will continue in his role as managing partner ...
director, Jeremy Craigen, was moved into a network role, heading up the global Volkswagen account ...
Old El Paso, the General Mills Mexican food brand, is reviewing its global advertising account...The pitch, which encompasses Old El Paso s key markets of the US, the UK, France and Canada, is being run out of Germany. Networks have been approached to compete for the business. The brand s global lead creative agency is Saatchi Saatchi New York. Old El Paso s products include dinner kits ...
on online data. Last year, it launched a global audience-buying platform called Xaxis , which combines its ...
Mindshare is believed to have retained the US portion of Unilever's £3bn global media...account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... for the global communications planning business took place in April and the company is believed to be close to a ...
was formerly the global creative director at Euro RSCG, will work with Big as a creative consultant. Bogg ...
The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...
on the global Volkswagen account. These losses left holes that appear to be conveniently Adam Eve ...
Zurich, the insurance company, is conducting a global review of its estimated £100 million...captured the global media account after a 2009 pitch for the business against the Publicis-owned Zed Media ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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