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Old El Paso, the General Mills Mexican food brand, is reviewing its global advertising account...The pitch, which encompasses Old El Paso s key markets of the US, the UK, France and Canada, is being run out of Germany. Networks have been approached to compete for the business. The brand s global lead creative agency is Saatchi Saatchi New York. Old El Paso s products include dinner kits ...
Zurich, the insurance company, is conducting a global review of its estimated £100 million...captured the global media account after a 2009 pitch for the business against the Publicis-owned Zed Media ...
by digital, out-of-home and print activity. The campaign coincides with Nike's 'The Chance' global talent ... . The best 100 players will take part in global finals at FC Barcelona's youth academy. The best 16 ...
Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM...hubs in Toronto, Singapore and Geneva. TBWA will be responsible for handling the chain's global advertising, working across its global brand, local marketing, CRM and creative design. The network ... in London, does not currently retain a global agency. In the past, it has worked with a variety of local ...
review of its global media planning and buying arrangements....It is understood that Luxottica would like to hire a single global agency but could appoint a roster of agencies if one shop is not able to meet all its business requirements. Luxottica currently works with Aegis Media s Carat in the UK, as well as other markets in Europe and North America ...
The Canadian Tourism Commission has kicked off a review of its estimated £30 million international advertising arrangements.
BlackBerry has launched a multi-million pound global campaign pushing its smartphones and tablets...at the beginning of June. BlackBerry owner Research in Motion is launching the consumer-facing global campaign a ...
and Glue Isobar. The previous global incumbent on the account was M C Saatchi, but the agency did not repitch. McCann will now create a global digitally focused campaign for Kaspersky, encompassing digital ... arts star Jackie Chan as its brand spokesman. In one global spot, Chan explores a virtual world wearing ...
It has held initial meetings with media, sponsorship and integrated agencies in a process that is being handled by Creativebrief. The chosen agency will be charged with helping to find an opportunity that could become Vodafone s next global sponsorship. A range of sectors will be considered, including sport ...
Worldwide chief Moray MacLennan is confident M&C has at last built the right global agency model...that the Royal Bank of Scotland would be the global client to unite it were dashed when the bank sold off ... responsibility for seeking out global business, is looking to set up a strategy committee of executives from ... global balance It's all part of an effort to provide more of a counterbalance to its strongholds ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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