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SapientNitro wins McLaren digital business

McLaren Automotive has appointed SapientNitro to handle its global digital account....experience for its road cars. Work for McLaren will roll out globally across key regions including Europe ... alongside VCCP, which picked up McLaren's global advertising account in March after a pitch that involved ...

Lee replaces Constantine as MD of Newcast

Lee replaces Paul Constantine, who had been Newcast's managing director since October 2010. He took over from Mark Waugh, who is now the global managing director of Newcast. Waugh had led the UK division from its inception in 2007. Constantine will continue in his role as managing partner ...

Emery joins judges for Media Awards

Emery will lead a team of high-profile industry judges who will decide on the winners of the awards. Previous chairmen of judges include Charles Courtier, the global chief executive of MEC, and Mark Cranmer, the chief executive of Isobar. The awards take place on 21 November at the London Hilton ...

Former DDB team launches start-up

director, Jeremy Craigen, was moved into a network role, heading up the global Volkswagen account ...

Old El Paso kicks off £25m global ad review

Old El Paso, the General Mills Mexican food brand, is reviewing its global advertising account...The pitch, which encompasses Old El Paso s key markets of the US, the UK, France and Canada, is being run out of Germany. Networks have been approached to compete for the business. The brand s global lead creative agency is Saatchi Saatchi New York. Old El Paso s products include dinner kits ...

The history of advertising in quite a few objects: 32 Commodore J Walter Thompson

creative department. Thompson was also arguably a trailblazer for the eventual US domination of global ...

Things we like

at Tata Global Beverages, the decision to "evolve" the campaign was motivated by a desire to "better ...

Google's big debate on piracy, privacy and porn

, say, a PDF on a cure for cancer and a comedy video? And how would a global set of rules account ... and appealing way, enhanced its global brand. Home time. Now, where did I park my autonomous car? Alex ...

WPP rejects criticism over Sorrell's £13m pay package

ISS for looking at the issue from a purely UK point of view "with no regard to the global market ...

Omega unveils Start Me Up Olympic drive

Omega, the official timekeeper for London 2012, today (29 May) launches its global Olympics TV ad

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.