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Mindshare retains Unilever media buying in the US

Mindshare is believed to have retained the US portion of Unilever's £3bn global media...account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... for the global communications planning business took place in April and the company is believed to be close to a ...

Durex lube online ad gives complaints the slip

-sync". It is also looking to enhance its global digital presence and is currently searching for a digital agency to devise a global strategy and build a website. An earlier version of this story stated that the ASA ...

Glue Isobar wins AkzoNobel DIY digital creative account

The Aegis-owned digital agency will work across the Dulux, Polycell, Cuprinol and Hammerite brands. In addition to developing digital campaigns for the group in the UK, Glue Isobar will be responsible for the global redevelopment of dulux.co.uk. The agency will be responsible for delivering digital strategy ...

P&G launches London 2012 Olympics campaign

Proctor & Gamble today launched its first global corporate campaign simultaneously with events...and vice-president of P G UK and Ireland, said: "Launching our first global P G campaign allows us to shine ... is part of a decade-long global sponsorship deal with the International Olympics Committee, running until ...

ASA raps Scotland's panda 'gift' claim

Government said this was not a payment for the two pandas but a contribution to global efforts to ensure ...

Unilever rolls out 'Flush of Fortune' game for Domestos brand

by Rachel Bishop and Pretzel Films. Unilever appointed Lean Mean Fighting Machine as its global ...

Dove launches campaign to support self-esteem programme

globally last June, with a supporting campaign created by Ogilvy. Follow Loulla-Mae Eleftheriou ...

Unilever launches 'Breaking News' campaign for Lynx Attract

Grand Visual and builds on the 'Release The Chaos' global brand campaign launched by BBH at the start ...

Reckitt Benckiser prepares ad campaign for Finish Quantum launch

ad had been tested in the top 15% of Millward Brown, the global brand research agency s testing ...

Unilever appoints R/GA to global deodorant brief

Unilever has appointed R/GA as its global digital agency of record for Unilever's Rexona deodorant...on the Unilever global digital roster, and will also work with the Impulse brand. Previously, Unilever produced digital activity for Sure on a country-specific basis. Mariano Sampietro, Rexona global director, said ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.