McLaren Automotive has appointed SapientNitro to handle its global digital account....experience for its road cars. Work for McLaren will roll out globally across key regions including Europe ... alongside VCCP, which picked up McLaren's global advertising account in March after a pitch that involved ...
The ad, for a roller-skating rink in Nevada, was produced by Rhett Link, a duo known for their humorous web videos and outrageous online commercials. It has been viewed just under half a million times and has inspired 49 blog posts since it was launched last week. P G's global Olympics ad ...
. In 2011, Hertz consolidated its global advertising account into DDB. Before this, its advertising business ... is looking for a global PR agency to handle the brand s corporate reputation around the world. Hertz ...
The P G global ad, created by Wieden Kennedy Portland, was launched this week and straight away became one of the most shared ads from an official Olympic sponsor. It features mums from all over the world supporting competitors at every age, as they develop from child athletes to Olympians ...
. Media planning and buying is handled by Mindshare. Land Rover launched its first global TV ...
VCCP has picked up the global advertising account for the high-performance sports car manufacturer...launched. VCCP will also be responsible for developing a global brand position for McLaren Automotive ... in the world. "We can t wait to educate audiences globally on how amazing they are." ...
General Motors has awarded its estimated $1 billion global advertising business for Chevrolet to a...and global chief marketing officer, said: "This is the first time that two large marketing communications ... in Detroit, and its only focus will be on strengthening and growing Chevrolet into an iconic global brand ... , with a portion used to take advantage of key global marketing opportunities and strengthen the focus ...
General Motors has appointed Carat to its $3 billion global media planning and buying account...global media. Aegis Media, Carat's parent, claims it is the largest in its history ... to service the business. Joel Ewanick, the GM Vice President and global chief marketing officer, led the review. He said: "We wanted a media agency partner with the sophistication to leverage global marketing ...
at the news that Mini is looking for a new global advertising partner. Word is that the reported US pitch is actually broader than first anticipated, with Mini looking for an agency to work on a series of global ... of February. The pitch was called just before Christmas and, while the global incumbents - PHD, Mindshare ...
, to the earth-shaking prize. Six agencies are having chemistry meetings with Tata Global Beverages this week ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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