Zenith wins £3m Armani UK media account
17 May 2012 | by Katherine Levy
David and Victoria Beckham. Most recently, Rihanna became the global face for the brand's spring 2012 ...
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Beiersdorf kicks off £110m pan-Euro media review
24 May 2012 | by Nick Batten
activity on ASOS. The media review follows the appointment of DraftFCB to handle its global $700m ...
Luxottica holds pitch for global media account
17 May 2012 | by Maisie McCabe
review of its global media planning and buying arrangements....It is understood that Luxottica would like to hire a single global agency but could appoint a roster of agencies if one shop is not able to meet all its business requirements. Luxottica currently works with Aegis Media s Carat in the UK, as well as other markets in Europe and North America ...
Kitcatt Nohr Digitas wins Puma Social
22 Mar 2012 | by Sara Kimberley
Puma, the sportswear brand, has appointed Kitcatt Nohr Digitas to handle its global social media
C&A issues brief ahead of global advertising campaign
16 Feb 2012 | by Anne Cassidy
C&A, the international clothes retailer, is looking for an agency to handle a global advertising...The brand, which has recently signed the former supermodel as the face of its advertising, has issued a global brief to ad agencies interested in competing for the business. However, the brief excludes the UK, where C A took the decision to exit in 2000 and closed its 109 stores. The retailer has ...
Triumph International seeks agency for global relaunch
26 Jan 2012 | by Anne Cassidy
the brand globally and work on the launch of a new product....The brand, which has its headquarters in Switzerland, is holding meetings with agencies and inviting them to pitch for the business, which initially involves the creation of a global campaign. Triumph is hoping to raise its profile as it aims to take market share from lingerie rivals ...
Pitch Update
19 Jan 2012
at the news that Mini is looking for a new global advertising partner. Word is that the reported US pitch is actually broader than first anticipated, with Mini looking for an agency to work on a series of global ... of February. The pitch was called just before Christmas and, while the global incumbents - PHD, Mindshare ...
H&M features Beckham in debut Super Bowl TV ad
18 Jan 2012 | by John Reynolds
The David Beckham Bodywear collection will launch on February 2, in store and online, three days before the Super Bowl. The clothes collection is made up of a range of underwear styles, including briefs, boxers, T-shirts, pyjamas and long johns. Beckham, a global fashion icon, has previously ...
Asics appoints 180 Amsterdam as global ad agency
12 Jan 2012 | by Anne Cassidy
Asics, the Japanese sportswear brand, has appointed 180 Amsterdam as its global advertising agency....180, which was previously appointed to work on the brand's global communications around the London Olympic Games, won the business after a pitch. Other agencies on the Asics global roster include Dentsu ... . It handles US creative and was the brand's previous global agency. The global review, which ran out ...
Levi's appoints Wunderman as first global digital agency
05 Jan 2012 | by Sara Kimberley
Levi's has appointed Wunderman as its first global digital agency, with responsibility for creative...believe Wunderman's strategic, creative and analytical capabilities, along with its global reach ... ." Wunderman will work alongside Levi's global media and creative agencies, OMD and Wieden+Kennedy. Earlier last year Levi s consolidated its 70m creative and global media planning and buying account ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
