Old El Paso, the General Mills Mexican food brand, is reviewing its global advertising account...The pitch, which encompasses Old El Paso s key markets of the US, the UK, France and Canada, is being run out of Germany. Networks have been approached to compete for the business. The brand s global lead creative agency is Saatchi Saatchi New York. Old El Paso s products include dinner kits ...
Mindshare is believed to have retained the US portion of Unilever's £3bn global media...account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... for the global communications planning business took place in April and the company is believed to be close to a ...
The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...
Recent advertising has been handled by Grey New York, which picked up the global account in 2009 ... . At the time, global media spend was estimated to be $25 million. However, the brand, which is a joint ... in February 2008 after a $900 million deal with Nolet to market and distribute the brand globally. Ketel One ...
RKCR/Y R was appointed to the advertising account for the Global Brewers Initiative after a pitch against DLKW Lowe and the start-up agencies Now and 101. The pitch process, which kicked off in January, was handled by AAR. The initiative comprises a number of brewers working with the British Beer Pub ...
TBWA\Chiat\Day has created the debut TV ad for Pepsi's first global campaign, 'Live For Now', which...is part of Pepsi's first global positioning , which seeks to align the brand closely ... of entertainment partnerships as part of the global work, including a tie-up with Michael Jackson's estate ...
Carlsberg, the brewing group, has appointed LBi to handle its global digital account.
Bombay Sapphire, the Bacardi Group gin brand, has added Gravity Road to its global roster to lead
. The campaign spanned TV, documentary films, print, YouTube, Twitter and Facebook activity. BBH s global ad ...
of Coca-Cola's global Olympic campaign, Move to the Beat , featuring DJ and producer Mark Ronson ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters
