03 May 2012
| by Sara Kimberley
HTC, the smartphone manufacturer, is looking for an agency to oversee its global social media...of TV campaigns.
The social media review follows the recent appointment of Mother to create global brand activity across HTC's 100m advertising business.
Last month, HTC launched its biggest global ...
24 Feb 2012
| by Anne Cassidy
Huawei, the Chinese telecoms company, has appointed Bartle Bogle Hegarty as its global advertising...in the international smartphone market Amy Lou, director of global brand management at Huawei said: "This is an important time for Huawei to build a strong global consumer brand. BBH is a well-respected advertising ...
19 Jan 2012
at the news that Mini is looking for a new global advertising partner. Word is that the reported US pitch is actually broader than first anticipated, with Mini looking for an agency to work on a series of global ...
of February. The pitch was called just before Christmas and, while the global incumbents - PHD, Mindshare ...
03 Nov 2011
| by Sara Kimberley
-European advertising activity.
Since then, the company has called a review of its estimated 100 million global advertising business, as it looks to increase marketing support for its products. HTC is looking for a global ...
03 Nov 2011
the shortlist for its global advertising review down to two. Deutsch and Saatchi Saatchi have been eliminated ...
26 Oct 2011
| by Sara Kimberley
Nokia is breaking a £80m global ad campaign to promote its new Lumia 800 and Lumia 710 smartphones...The The Amazing Everyday global campaign is the first TV spot to be created by Nokia's new agency Inferno, which was appointed to the brief in July.
A TV ad will launch tonight (26 October) on terrestrial channels and can be seen on YouTube. Further TV and online activity will continue to roll out ...
13 Oct 2011
| by Anne Cassidy
HTC, the handset manufacturer, is holding a review of its estimated £100 million global advertising...The winning agency will become HTC s global creative and strategic lead across all markets ...
, and the pan-European incumbent, Mother.
HTC s decision to appoint a global lead agency follows a recent ...
. The agency created the global advertising campaign "you" shortly after the appointment. Figtree continue ...
06 Oct 2011
| by Ian Darby
Shaun Gregory, the managing director of O2 Media, has been promoted to the new global role...Gregory, who joined O2 Media in early 2009, will work within the new Telef nica Digital division, which is headed by Matthew Key, the former chief executive of Telef nica O2 Europe.
His brief will be to develop a global strategy for advertising businesses across Telef nica, drawing on his experience at O2 ...
08 Sep 2011
| by Matt Williams
the agency to take on the new role of global business director and managing director of WPP's Team Red
06 Sep 2011
| by Sophie Maden
Delivery specialist DHL has launched its first UK TV ad in 10 years as part of a global campaign...and global media, and has been translated into 25 languages and screened on 280 TV stations globally ...